Strategy and Planning

This channel will help you increase your awareness of strategy and planning, while also offering events and training to further your understanding of how to overcome them.

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation
Put simply, this superb guide is a must-read for any company with an internet / e-commerce / digital marketing team. First it looks into:

Common issues and challenges faced by managers responsible for digital marketing
Different strategies and best practice approaches to meet these challenges
Practical solutions to these challenges

Then we give you:

A 5 stage capability maturity model for E-commerce has been defined which enables organisations to benchmark their E-commerce capability with other organisations
20 best practice recommendations have been identified with detailed checklists of approaches to consider

And along the way we answer the following questions:

How important is E-commerce as a channel now, and in 5 years?
What is the potential for capability improvements?
How is E-commerce organisationally located and controlled?
How should you structure an digital marketing team?
How do companies plan for E-commerce?
How much do companies spend on E-commerce as a % of their marcomms budgets?

Winning New Work: A Business Development Guide for Digital Agencies and Consultants
A 58 page guide for UK Digital Agencies and Consultants on how to win more work through effective business development, with details on generating leads, winning the pitch and industry comment.
We talked to some of the most successful agencies and business development directors to find out what works for them and what resources they are using to get leads and convert business.

Media Planning and Buying Briefing, May 2007
11-page briefing based on an E-consultancy roundtable. Topics discussed included: best practice, research and measurement, resources, online video advertising, and online ad networks.

Internet Statistics Compendium
E-consultancy's comprehensive guide includes proprietary and third-party data from around the world, which can be used in pitches and presentations. Regularly updated. A great time-saver.

Events on Strategy and Planning

Below are events that are relevant to strategy and planning. You can also search E-consultancy’s Calendar of UK Online Marketing Events on strategy and planning.

Online Media Planning and Buying Roundtable - 27 November 2008, London
A chance to discuss 4 of the most important issues and trends within a particular topic or sector with peers.