Your search on "
web measurement" produced
278 results
1.
Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access).
The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources.
Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends.
Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
2.
Web Analytics Buyer's Guide 2006, 22 Aug 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report.
The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK.
There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more.
Headline trends within this market include:
• Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....
3.
Measurement, Analytics and Optimisation Briefing - March 2008, 4 Mar 2008
Organisation: E-consultancy, Price: Measurement, Analytics and Optimisation Briefing
... Measurement, Analytics and Optimisation Briefing - March 2008 E-consultancy ... up of an E-consultancy roundtable on Measurement, Analytics and Optimisation ... WebTrends. 0kb Microsoft Word 2008 Web, Analytics, Optimisation, Optimization ... measurement. , General, Strategy and Planning, Web Measurement and Analytics ...
4.
Web 2.0 Applications: Measurement Challenges and How to Address Them
Organisation: Keynote Systems, Inc.,
Price: Free
...
Web 2.0 Applications:
Measurement Challenges and How to Address Them Keynote ... Many organizations are now adopting
Web 2.0 technologies and design methods ... significantly more complex than traditional
Web sites, complicating performance ... imposing new requirements on performance
measurement tools. <p></p> This paper ...
5.
Application Perspective: Online Business Application Performance
Organisation: Keynote Systems, Inc.,
Price: Free
... by offering the largest geographic
measurement network and expert technology ... technology to diagnose the most complex
Web transactions, at the lowest ... transactions, at the lowest total cost per
measurement. <p></p> Application ... high-frequency diagnostic
measurements of
Web transactions from around ...
6.
Rich Internet Applications: Design, Measurement, and Management Challenges
Organisation: Keynote Systems, Inc.,
Price: Free
... Internet Applications: Design,
Measurement, and Management Challenges ... broadband Internet access increases,
Web technologies continue to evolve ... gradual but inevitable transition of
Web applications from the simple thin ... thin-client model of a traditional
Web browser to a richer distributed ...
7.
Web Analytics: A Beginner's Guide, 26 Mar 2008
Organisation: E-consultancy, Price: Free
... Web Analytics: A Beginner's Guide E-consultancy E-consultancy Web Analytics ... Guide E-consultancy E-consultancy Web Analytics: A Beginner's Guide 0kb ... analytics, beginner, guide, tips , General, Web Measurement and Analytics ...
8.
User Experience Roundtable Briefing - May 2008, 28 May 2008
Organisation: E-consultancy, Price: Free
... discussed included: -) Impact of Web 2.0 technologies and functionality ... Bureaucratic challenges and solutions -) Measurement and metrics -) Accessibility ... OptimumWeb, Realeyes.it, RedWeb, Signet and Web Usability Partnership 0kb Microsoft ...
9.
New Streaming Media? Need New Metrics?, 26 Mar 2007
Organisation: WebSideStory, Price: New Streaming Media? Need New Metrics
... Streaming Media? Need New Metrics? WebSideStory WebSideStory Download the ... media campaigns. 0kb 2007 Web analytics , Web Measurement and Analytics ...
1.
Eric T. Peterson on the difficulties of Web 2.0 measurement, 3 October 2006
... Peterson on the difficulties of Web 2.0 measurement In a nutshell, what ... challenges associated with measuring Web 2.0 traffic? A lot of what is ... important is happening either a) off the ‘website’ proper, such as RSS or b) below ... The latter because so many of the web analytics applications out there ...
2.
Web analytics “failing to drive business decision-making”, 16 May 2008
... Web analytics “failing to drive business decision-making” London, 16 May ... adopt a coherent strategy which ties in web analytics data with business objectives ... investing in internal web analytics staff, according to the Online Measurement and ... company respondents (25%) say that their web analytics “definitely” provide actionable ...
3.
Measuring Web 2.0 – The death of the page impression, 3 November 2006
... Measuring Web 2.0 – The death of the page impression I must confess that ... particularly excited about a poker affiliate website that had attracted 50,000 hits ... television and talk about measuring a website in terms of hits. However, despite ... people have still been happy to measure website popularity in terms of pages ...
4.
Analytics still widely misunderstood - report, 8 June 2007
... still widely misunderstood - report Web measurement guru ( Eric T. Peterson ... guru ( Eric T. Peterson and the ( Web Analytics Association (WAA), who ... need for well-defined processes behind measurement projects. Peterson said ... a process-oriented approach towards web analytics, but, in my experience ...
5.
Eric T. Peterson on Web Analytics Wednesdays and the latest trends, 14 March 2008
... Eric T. Peterson on Web Analytics Wednesdays and the latest trends -- ... --- Can you tell us a bit about Web Analytics Wednesdays and why you ... WAA Board of Directors) and I started Web Analytics Wednesdays back in 2005 ... a profound need for some place for web analytics professionals to meet ...
6.
INTERVIEW: Eric T. Peterson on Web Analytics 2.0, 27 November 2007
... INTERVIEW: Eric T. Peterson on Web Analytics 2.0 -------------------- ... you mean by Analytics 2.0? Sure. Web Analytics 2.0 is a reflection of ... is a reflection of the fact that the measurement landscape is maturing and ... cannot be said now, with the rise of Web 2.0 technologies like Silverlight ...
7.
Companies under invest in web data analysis - new report, 21 May 2008
... Companies under invest in web data analysis - new report The second day ... some key findings from the ( Online Measurement and Strategy Report 2008 ... progress has been made in the use of web data to drive more informed business ... about how much money is being spent on web analytics. It’s more about how that ...
1.
Good book about Google Analytics, Internet Marketing Forum, BrianClifton, 22 Jan 08
... whole spectrum of web analytics using GA - from initial measurement considerations ... BrianClifton (PhD) Head of Web Analytics, EMEA Google UK Ltd ...
2.
Switching from web server log to page tagging, Internet Marketing Forum, Jeanette, 22 Nov 05
... Switching from web server log to page tagging Switching from web server log ... approach to a page tagging approach for web measurement? For many reasons ...
3.
Web Strategy template needed, Internet Marketing Forum, Own-it, 21 Jan 08
... Web Strategy template needed Web Strategy template needed Hi all I've ... template that I could use to flesh out the Web Strategy for a project I am working ... discussions about new phase for the Web site which launched 3 years ago ... goals, understanding of the audience, measurement, resources so a tried & ...
4.
Google announces Google Analytics, Internet Marketing Forum, Ashley, 14 Nov 05
... Analytics - a free page tag based web measurement service offering unlimited ... the end of the line for the lower end web analytics vendors? Or does it just ... the size of the web analytics market pie? Certainly, the web analytics ... and in the UK, according to our ( Web Analytics - A Buyer's Guide (2005 ...
5.
So, how well is Coremetrics doing ?, Internet Marketing Forum, Ashley, 12 Jun 08
... cash / ambition. WebTrends, another big name in web analytics, also ... and not just tools. Coremetrics, WebTrends and Omniture are the most ... IBM (though they've already acquired web analtyics technology in the past ... on all this in our recent ( Online Measurement and Strategy Report 2008 ...
6.
Test Results: Optimizing Web Sales via Web Advertising Analysis, Internet Marketing Forum, RokHrastnik, 26 Sep 05
... Test Results: Optimizing Web Sales via Web Advertising Analysis Test Results ... Analysis Test Results: Optimizing Web Sales via Web Advertising Analysis At ... we recently started with intensive web advertising / direct marketing campaigns ... one of the leading providers of ad measurement and serving solutions in ...
7.
banner ad click thru rates, Internet Marketing Forum, NeilWarren, 14 Jun 08
... just had a little rant about all web traffic measurement ( and agree wholeheartedly ...
1.
Fuzzbox, Garstang, Preston, North West
Areas of Expertise: Our main area of expertise is the design and development of e-commerce web sites for small to medium sized companies.
We also offer the following services:
web site development
web site hosting
web promotion
intranet and extranet developmen.....
Clients: Cannon Hygiene, Galaxy Cricket, Generation Gap, Viva Mexico
2.
JKD, 1-45 Durham Street, North East
Areas of Expertise: Application development, content management system, design & branding, usability and accessibility, knowledge management, consultancy......
Clients: British Council, British Red Cross, University of London, Activ Publishing
3.
Roicast UK, Horley, South East
... ROICAST CALIPER. This revolutionary e-measurement instrument is the only one ... to know from your Web site. Dynamic site analysis and web mining solutions ... critical business strategies on the web. Roicast is the first to unite the ... site analysis together with real-time web-mining in an open solution that ...
4.
Highland Business Research, Inverness, Scotland
... intelligence, online research and web measurement, tailored web analytics training ... International Committee Co-Chair of the Web Analytics Association. Highland ... Enablement IV2 3QG web analytics, research, metrics, measurement, intelligence ... £30k+ , General, Strategy and Planning, Web Measurement and Analytics ...
5.
Ashley Friedlein, Consultant
Areas of Expertise: online marketing, project management, content management, eCRM, web measurement and analytics.....
6.
WebTrends, Middlesex, South East
Areas of Expertise: Web Analytics and Measurement.....
Clients: T-Mobile, Xerox, Volvo Construction, Virgin Atlantic
7.
Intellitracker, Mayfair, London
Areas of Expertise: Web Analytics, consulting, training.....
Clients: Loot.com, Teletext
1.
Web Measurement and Analytics - London Seminar, 23 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
2.
Web Measurement and Analytics - London Seminar, 9 Dec 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
3.
Web Measurement and Analytics - Manchester Seminar, 25 Sep 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight
If you and your organisation are to get the best results from your website, expertise in web analytic.....
4.
Fast Track Digital Marketing - London, 5 Aug 2008 - 6 Aug 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5.
Fast Track Digital Marketing - London, 21 Oct 2008 - 22 Oct 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
1.
impression
Description: A measure of the number of times an internet document (such as a web page or banner ad) is displayed......
2.
access log
Description: A text file listing details of all the file requests made on a particular computer system (eg a web server). An access log can be analyzed to tell you: the number of visitors to a home page, where t.....
3.
agent
Description: A software application that acts on behalf of the user in the user's absence. The most typical use of agents currently is to locate information on the web that the user is interested in, and return i.....
4.
analytics
Description: The analysis of web server logs to identify trends and visitor behaviour. Analytics tools (such as ClickTracks, WebTrends and Google Analytics) can reveal which pages on a site are viewed most often,.....
5.
click stream
Description: The on-line trail you leave as you move around the web by "clicking" your mouse. User clickstreams are particularly useful sources of information for web advertisers and marketing researchers.....
6.
eyeballs
Description: A count of the number of people who read a web page. To increase the eyeballs on your site is to increase the number of people who visit it. Of course, when measuring the number of eyeballs, you don.....
7.
unique user
Description: A measure of the number of people who visit a website. Users may share the same IP address, the same computer, even the same web browser. The unique user count attempts to count these people separat.....
Search
Login