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Research

 
1. Web Analytics: A Beginner's Guide, 26 Mar 2008
Organisation: E-consultancy, Price: Free
... Web Analytics: A Beginner's Guide E-consultancy E-consultancy Web Analytics ... Beginner's Guide 0kb 2008 analytics, beginner, guide, tips , General, Web ...
2. Measurement, Analytics and Optimisation Briefing - October 2008, 1 Oct 2008
Organisation: E-consultancy, Price: Free
... Measurement, Analytics and Optimisation Briefing - October 2008 E-consultancy ... consultancy roundtable on Measurement, Analytics and Optimisation (registration ... Multivariate testing and optimisation -) Web 2.0 and mobile -) Tagging -) Privacy ... mobile, VFC and WebTrends. 0kb Microsoft Word 2008 web, analytics, optimisation ...
3. Why Not Google Web Analytics?, 2007
Organisation: WebTraffIQ, Price: Free
... Not Google Web Analytics? WebTraffIQ Marcos Richardson This WebTraffIQ ... they prefer not to use Google's free analytics tool. The six key reasons ... would ‘Not ‘adopt Google Analytics as their core Web Analytics solution are ... 2007 Webtraffiq, Google, analytics , General, Web Measurement and Analytics ...
4. New Streaming Media? Need New Metrics?, 26 Mar 2007
Organisation: WebSideStory, Price: New Streaming Media? Need New Metrics
... Streaming Media? Need New Metrics? WebSideStory WebSideStory Download the ... campaigns. 0kb 2007 Web analytics , Web Measurement and Analytics, Site Monitoring ...
5. Measurement, Analytics and Optimisation Briefing - March 2008, 4 Mar 2008
Organisation: E-consultancy, Price: Measurement, Analytics and Optimisation Briefing
... Measurement, Analytics and Optimisation Briefing - March 2008 E-consultancy ... consultancy roundtable on Measurement, Analytics and Optimisation (registration ... Signet, Vodafone, WebTrends. 0kb Microsoft Word 2008 Web, Analytics, Optimisation ... measurement. , General, Strategy and Planning, Web Measurement and Analytics ...
6. Search Engine Optimisation (SEO): A Beginner's Guide, 8 Apr 2008
Organisation: E-consultancy, Price: Free
... Guide E-consultancy E-consultancy Web Analytics: A Beginner's Guide 0kb ...
7. Tableau Software Product Tour
Organisation: Tableau Software, Price: Free
... Software Visual analysis and web&#45;based analytics enable users to discover ... <li>Publish interactive analytics to the web.</li> <li>Create ...

News

 
1. Eric T. Peterson on Web Analytics Wednesdays and the latest trends, 14 March 2008
... Eric T. Peterson on Web Analytics Wednesdays and the latest trends -- ... - Can you tell us a bit about Web Analytics Wednesdays and why you started ... Board of Directors) and I started Web Analytics Wednesdays back in 2005 ... profound need for some place for web analytics professionals to meet face ...
2. Q&A: Brian Clifton on Google and web analytics, 12 May 2008
... Q&A: Brian Clifton on Google and web analytics ---------------------- ... you happy with the progress Google Analytics has made? Like any practitioner ... -------- How do you think the web analytics industry has evolved during ... during your three years at Google? Web Analytics is a completely different ...
3. WAA president Richard Foley on the skills shortage, 27 February 2008
... surprising that companies aren’t using the analytics they have. One third of ... business decisions driven by analytics”. Web data is still a significant ... operationalising the optimisation of their websites. Fortunately, "acting on ... companies reportedly looking to ramp up analytics training, do you see that ...
4. E-consultancy publishes free Web Analytics briefing, 27 April 2007
... E-consultancy publishes free Web Analytics briefing Topics discussed at ... The move from web data to customer data - Using web analytics to improve ... thought or philosophies about how web analytics should be treated. One ... treated. One way of thinking about web analytics is to focus on making a ...
5. Avinash Kaushik on visitor experience optimisation, 1 April 2008
... organisations are going to be integrating analytics with other applications this ... first that you are really good at web analytics and are actively using data ... data from your web analytics tool (be it Omniture or Google Analytics or ... greatness. Onto your question. No web team or website can live in a silo. You ...
6. Indicia continues expansion with launch of web analytics company “e-customermetrics”, 30 September 2008
... continues expansion with launch of web analytics company “e-customermetrics ... its expansion with the launch of web analytics specialist e-customermetrics ... customer information to anonymous cookie web reports in order to provide clients ... customer. By uniquely connecting online web behaviour to offline customer data ...
7. Wanted: sexier name for web analytics, 5 July 2006
... Wanted: sexier name for web analytics This issue has occasionally reared ... of ( Applied Insights, says that Web Analytics should be called something ... Business Insights. He adds:“The name Web Analytics doesn’t really mean anything ... web - it’s about business over the web. Similarly, it’s not just about ...

Forum

 
1. Retail-friendly analytics, Internet Marketing Forum, WebRetailer, 24 Sep 08
... analytics Retail-friendly analytics If you want to try leverage Google ... you want a DIY alternative to Google Analytics you could apply for the Woopra ... for the Woopra beta. Woopra is a free analytics tool with real-time stats ... blog&com=global&url=http%3a%2f%2f Web Retailer - UK eCommerce Software ...
2. Web Analytics Reporting Framework: How do I report on Web Analytics?, Internet Marketing Forum, VickyBrock, 24 Aug 06
... Web Analytics Reporting Framework: How do I report on Web Analytics? Web ... Framework: How do I report on Web Analytics? Web Analytics Reporting Framework ... Reporting Framework: How do I report on Web Analytics? Personally, I tend to find ... commitment to action these changes. The web analyst has to appreciate the logistical ...
3. Which web analytics would you recommend - other than Double-Click!, Internet Marketing Forum, SarahJeffrey, 23 Apr 08
... Which web analytics would you recommend - other than Double-Click! Which ... - other than Double-Click! Which web analytics would you recommend - other ... what i really meant, rather than web analytics, was ad serving and tracking ... Have you looked at the e-consultancy web analytics buyers guide which is available ...
4. Web Analytics, Internet Marketing Forum, MichaelDunne, 9 Oct 08
... Web Analytics Web Analytics Hi, I would like to know, if there is a ... would like to know, if there is a web analytics tool that can track who ...
5. Web Analytics, Internet Marketing Forum, GarethBeck, yesterday at 13:56
... Web Analytics Web Analytics Hi, We've been looking at Pardot that seems ... would like to know, if there is a web analytics tool >that can track who ...
6. Web Analytics Reporting Framework: How do I report on Web Analytics?, Internet Marketing Forum, JonBov, 24 Aug 06
... Web Analytics Reporting Framework: How do I report on Web Analytics? Web ... Framework: How do I report on Web Analytics? Web Analytics Reporting Framework ... Reporting Framework: How do I report on Web Analytics? I personally think that ... The underlying 'truth' behind 'Web analytics reporting framework' is ...
7. Web Analytics Reporting Framework: How do I report on Web Analytics?, Internet Marketing Forum, VickyBrock, 24 Aug 06
... Web Analytics Reporting Framework: How do I report on Web Analytics? Web ... Framework: How do I report on Web Analytics? Web Analytics Reporting Framework ... How do I report on Web Analytics? This Special Web Analytics Feature in ... agree completely with Jon above that web analytics is purely a part of the ...

Supplier Directory

 
1. Transversal, Cambridge, South East
Areas of Expertise: Transversal’s eCustomer Service software, Metafaq, enables organisations to significantly improve customer service and increase the efficiency of contact centre operations by automatically answering customers questions online. By providing accura.....
Clients: TUI, Barclays, Sony, Direct Line
2. Squiz, 109-123 Clifton St, London
Areas of Expertise: Open Source CMS Content Management Systems Using our CMS to provide: Web Marketing Web Design Online PR SEO Training.....
Clients: Boots, Imagine Publishing, NHS, Oxford University
3. SCL Analytics, West Sussex, South East
Areas of Expertise: Web Measurement and Web Analytics, Web Analytics Consultancy, Web Analytics Training, Web Testing, Web Monitoring.....
Clients: 2nd Byte, AIRMILES, Blackwell Publishing, DLA Piper
4. Scientific Computers, West Sussex, South East
Areas of Expertise: Web Measurement and Web Analytics, Web Analytics Consultancy, Web Analytics Training, Web Testing, Web Monitoring.....
Clients: 2nd Byte, AIRMILES, Blackwell Publishing, DLA Piper
5. Web Liquid Group, 50 Buttesland Street, London
Areas of Expertise: Online Advertising, strategic planning, communications planning, Media planning and buying, direct response & brand marketing, sponsorships, PPC strategy, creative concepts, banners & rich media production, E-Commerce, online marketing consulting, em.....
Clients: OpenSkies, Hilton Hotels, Avis Rent a Car, XL.com
6. Omega Digital Media Ltd, West Sussex, South East
Areas of Expertise: Web analytics (visitor behaviour & analysis) Strategic search marketing (natural and paid search) Comprehensive website auditing (bench marking assessment).....
Clients: Unicef, EMI Music, Stena Line, Alliance & Leicester Bank
7. Punkyduck, Suffolk, South East
Areas of Expertise: Web Solutions Mobile Solutions Usability and Accessibility Data Warehousing Web Analytics / Tracking Technical Innovations Web 2.0 / Social Web Search Engine Marketing.....
Clients: Please see the website http://www.punkyduck.com/clients.aspx for an upto date list.

Events

 
1. Web Measurement and Analytics - London Seminar, 31 Mar 2009
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website, expertise in web analytic.....
2. Web Measurement and Analytics - London Seminar, 9 Dec 2008
Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website, expertise in web analytic.....
3. Managing Digital Teams - Afternoon - London, 14 Oct 2008
Description: Where is your organisation in terms of capability maturity? • Why is knowing where you are critical? • How can you plot where you are and where you are heading? What functions does a digital tea.....
4. Fast Track Digital Marketing - London, 21 Apr 2009 - 22 Apr 2009
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5. Fast Track Digital Marketing - London, 28 Jul 2009 - 29 Jul 2009
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....

Glossary

 
1. analytics
Description: The analysis of web server logs to identify trends and visitor behaviour. Analytics tools (such as ClickTracks, WebTrends and Google Analytics) can reveal which pages on a site are viewed most often,.....
2. impression
Description: A measure of the number of times an internet document (such as a web page or banner ad) is displayed......
3. access log
Description: A text file listing details of all the file requests made on a particular computer system (eg a web server). An access log can be analyzed to tell you: the number of visitors to a home page, where t.....
4. agent
Description: A software application that acts on behalf of the user in the user's absence. The most typical use of agents currently is to locate information on the web that the user is interested in, and return i.....
5. click stream
Description: The on-line trail you leave as you move around the web by "clicking" your mouse. User clickstreams are particularly useful sources of information for web advertisers and marketing researchers.....
6. eyeballs
Description: A count of the number of people who read a web page. To increase the eyeballs on your site is to increase the number of people who visit it. Of course, when measuring the number of eyeballs, you don.....
7. unique user
Description: A measure of the number of people who visit a website. Users may share the same IP address, the same computer, even the same web browser. The unique user count attempts to count these people separat.....

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