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484 results
1.
Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency.
The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency.
Why you need this guide to SEO…
Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors…
Remember that consumers and.....
2.
Paid Search Marketing (PPC) - Best Practice Guide, 10 Jun 2008
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier.
Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start?
You start here, that’s where.
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....
3.
Site Search Buyer’s Guide 2006, 26 Jun 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience.
The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors.
The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets.
It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players.
Trends within this market include:
- Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives.
- Increased focus on user experience, incl.....
4.
Search for Insight through Business Intelligence (BI) and Analytics
Organisation: TIBCO Spotfire Division,
Price: Free
...
Search for Insight through Business Intelligence (BI) and Analytics TIBCO ... business intelligence (BI) and analytics
tools. Reduce the dependence on traditional ... dependence on traditional analytical
tools that require programming knowledge ...
5.
Online Customer Service - Roundtable Briefing, March 2006, 3 Apr 2006
Organisation: E-consultancy, Price: Free access for all
Description: A free roundtable report to help you understand the key trends, issues and opportunities in online customer service, which is a no-brainer and helps you improve customer loyalty and customer satisfaction.
Subjects covered:
1. Progress made in online customer service
2. Secrets (and barriers) to successful implementation
3. Identifying valuable customers
4. Using proactive interactions to generate sales opportunites
5. Cost of customer service by channel/business case
6. Online customer service trends
E-consultancy roundtables are attended by senior E-consultancy personnel, along with corporate subscribers, agencies and technology vendors.
Attendees: AXA-PPP, Creative Virtual, GfK, Net-A-Porter, O2, Post Office, realwebsales.com, Proficient, Royal Mail, Synthetix, Talisma.....
7.
Locating Rogue Wireless Access Points
Organisation: Fluke Networks,
Price: Free
... locate it. <p/> The two most common
search methods to find the physical ... advantages and each requires different
tools. An understanding of these methods ...
1.
New search tools for eBay, 24 June 2008
... New search tools for eBay With such a massive range of items on display ... users need ( effective filtering tools to help them find what they want ... want. The site has now added more tools to help users narrow down their ... their choices. When searching for an iPod for example, a search which returns ...
2.
Tapan Bhat, SVP of Yahoo Front Doors, on Yahoo Buzz, 3 July 2008
... combines votes from real people with search popularity to determine a story ... unique new syndication and monetisation tools that help publishers share relevant ... Buzz is our combination of votes and search trends to determine a story’s ... off the Yahoo! network, combined with search popularity rankings, help make ...
3.
Should marketers use multiple affiliate networks?, 11 July 2008
... web marketing channels (affiliate, search, email, etc.) 2. Proper payment ... where we've got a lot more reporting tools in place, such as Omniture or ... dashboard reporting tool. Many times those tools don't necessarily track correctly ... scenario: a consumer went to Google and searched for "chocolate"... and then ...
4.
Delicious launches revamped website, 1 August 2008
... profiles, as well as making it easier to search through other users' bookmarks ... Users of Delicious now have more search options available to them. They ... their own, and be more specific in the search parameters. For example, ... can select blogging from my tags and search all posts tagged in this way ...
5.
The 12 fundamentals of e-commerce, 18 July 2006
... the checkout. • Solid ‘on-site search’ functionality is vital. You ... study showed that ( half of all site searches returned no results even where ... were available. Madness. ‘Prompted search’ is a no-brainer (a la Google ... published a buyer's guide to site search tools. • Well-defined information ...
6.
New Google Sitemaps tools launched, 23 June 2006
... New Google Sitemaps tools launched ( Google Sitemaps now shows users ... how well their pages rank for various search terms. Pretty cool. Vanessa ... more: “Query stats show you the top 20 search queries that brought up your ... brought up your site in the Google search results (both when users clicked ...
7.
Yahoo! finds 15% of ad clicks are fake, 22 March 2007
... action. His team, ( according to Search Engine Watch: "Will focus ... on quality-related matters." With search marketing services coming in ... it would roll-out new IP filtering tools with AdWords and released new ...
1.
E-marketing Essentials - July 2006, Internet Marketing Forum, DaveChaffey, 10 Jul 06
... Jobs Sites - Review of bid management tools, Get Testing, E-mail Authentication ... sites' 2. Review of paid search bid management tools -------------- ... Paid search (Pay Per Click) marketing across search networks like Google ... in 2006 and the range of search bid managing tools available has increased ...
2.
Search engine positioning tools, Internet Marketing Forum, JamesRobertson, 27 Feb 06
... Search engine positioning tools Search engine positioning tools One of ... establishing where our sites sit in the major search engines for their nominated keywords ... find out if there are any sites or tools out there that fellow forum users ... our address, the keywords to check for and the search engines to check... ...
3.
Search engine positioning tools, Internet Marketing Forum, AndrewAllfrey, 27 Feb 06
... positioning tools Search engine positioning tools Hi James, When using ... prevented them from carrying out any searches on Google for a period of about ... Allfrey e-Prominence Limited ( Search Engine Marketing Services ... establishing where our sites sit in the major search engines for their nominated keywords ...
4.
Search engine positioning tools, Internet Marketing Forum, PaulEvison, 1 Mar 06
... Search engine positioning tools Search engine positioning tools Hi, ... effectively are sent from AWR's office to the search engine. Effectively AWR are then ... then carrying the risk of breaking a search engine's terms. Before using ... establishing where our sites sit in the major search engines for their nominated keywords ...
6.
Emarketing Essentials - June 2007, Internet Marketing Forum, DaveChaffey, 8 Jun 07
... campaign best practice, Google Universal Search and New Google Analytics release ... marketing from the past month, plus useful tools and interesting articles. Note ... practice 2. Google debuts Universal Search - implications In what is ... in results from different types of search into its pages.These posts summarise ...
7.
New MSN adCenter SEM tools, Internet Marketing Forum, DaveChaffey, 15 Jun 06
... tools New MSN adCenter SEM tools These ( MSN adCenter paid search analysis ... understanding search behaviour for both paid and natural search but IMO ... according to: - People who type a search phrase - A web site (useful ... accurately? I tried some age/sex specific searches, e.g. in the mobile market ...
1.
ambergreen, Edinburgh, Scotland
Areas of Expertise: * Search engine optimisation
* SEO copywriting
* Search marketing consultancy
* Link building
* Pay Per Click
* Trusted feed management
* Pay Per Call
* RSS feeds
* Corporate blogs
* Competitor analysis
* Keyword analysis
* Sea.....
Clients: * HSBC, * Marks & Spencers Money, * MSN Messenger, * NSPCC
2.
youramigo, Rolleston, Notts,, Midlands
Areas of Expertise: Search Engine Visibility; Intelligent Search Engine Optimisation; Multilingual SEO; Paid Inclusion Feeds; Shopping Portal Feeds.....
Clients: YourAmigo is providing it’s world-leading intelligent SEO services to well-known companies such as B&Q Reebok, Thomas Cook and Sony
3.
Atlas, 30 Great Pulteney Street,, London
... campaigns across display, rich media, search, video and websites. Atlas solutions ... media platforms. With industry-leading tools and close collaboration, Atlas ... serving , measurement, analytics, rich, search, video, online, advertising ...
4.
LinkShare, London
Areas of Expertise: Search (SEM), Lead Generation and Affiliate Marketing.....
Clients: Boden, British Airways, Elemis, Figleaves
5.
Ideastream Ltd, South East
... and award winning online designers, search engine promotion experts, advanced ... marketing, list rental, list builder, search engine placement (SEO), targeted ... banner ads, suite of online marketing tools. OX4 4GP Email advertising, viral ... meesels, list rental, list builder, search engine placement (SEO), targeted ...
6.
VirtualNet Marketing, South East
... website design, website marketing and search engine placement. Our website ... be built with the objective of being search engine friendly. We can also ... your website. We will check all major search engines to confirm your current ... If you do not maximise traffic from search engines, you will have wasted ...
7.
WORKSsitebuilder, Putney, London
Areas of Expertise: Content Management, Intranets, Extranets, Search Engine Optimisation (SEO), Online Marketing, Online Communities, Subscription Management, Website Analytics, E-commerce catalogue, Email marketing,.....
Clients: Bedford Borough Council, Business Monitor International, Dunhill, Faircount Media Group
1.
Paid Search Marketing - London training Seminar, 1 Oct 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
2.
Paid Search Marketing - Manchester training seminar, 20 Nov 2008
Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask.
However, as PPC markets become incre.....
3.
Online Reputation Management - London, 30 Sep 2008
Description: The internet and the rapid growth of social media and UGC mean that rumour, opinion and bad news can spread fast. Negative comments and media coverage affects our perceptions of brands and businesses,.....
4.
Online Reputation Management - London, 31 Mar 2009
Description: The internet and the rapid growth of social media and UGC mean that rumour, opinion and bad news can spread fast. Negative comments and media coverage affects our perceptions of brands and businesses,.....
5.
SEO Public Relations - London, 8 Oct 2008
Description: This course focuses on how proactive and reactive PR communications and brand engagement can help improve natural Search Engine visibility. Using selected tools from the Online PR toolbox, delegates w.....
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