Your search on "
search and metadata" produced
34 results
1.
Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout.
We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts.
Here’s what’s contained within:
What is conversion efficiency? Why does it matter?
What is a landing page?
Defining landing page objectives
Measuring landing page effecti.....
2.
SEO Guide - Index Inclusion and Coverage, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility.
We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines).
The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door?
We'll see that there are various reasons why Google Death might occur, fro.....
3.
Enterprise Search - 10 essential planning tips for CIOs
Organisation: Endeca Technologies Inc.,
Price: Free
... Enterprise
Search - 10 essential planning tips for CIOs Endeca Technologies ... Inc. Organizations that employ a
search engine on their business Website ... easy to analyze. <p> By analyzing
search logs, organizations can determine ... what their users seek and how their
search and site can be tuned to provide ...
4.
Internal Search Analytics: Conversations With Your Customers
Organisation: Endeca Technologies Inc.,
Price: Free
... Internal
Search Analytics: Conversations With Your Customers Endeca Technologies ... Inc. Organizations that employ a
search engine on their business Website ... your organization can leverage the
search query data from its Website to ... meeting those needs. <p> By analyzing
search logs, organizations can determine ...
1.
Trustmarks and accessibility - the Paul Walsh interview, 2 November 2005
... trustmark that is detectable by Internet search engines and browsers. Allow me ... websites need it? The trustmark allows search engines and browsers to make ... labels thereby improving personalised search. For example, a user may ... is, to ensure they are prominent in search results. What’s your involvement ...
2.
Polar Rose launches photo search tool in beta, 13 August 2007
... Polar Rose launches photo search tool in beta The company is releasing ... defined group, meaning that you can search across the internet for photographs ... this person. Unlike standard image search, which recognises images by analysing ... images by analysing the accompanying metadata, Polar Rose uses its technology ...
3.
Feature filtering - what is it and why do you need it?, 5 April 2007
... features in different ways as they search the product range. It is important ... product descriptions and the underlying metadata. This is an area where many ... effectiveness of feature filtering, try searching for a pair of trousers on ... feature filtering on M&S makes the search much easier, much faster, and ...
4.
Jakob loves easy search words, but ignores labels and tags, 30 August 2006
... Jakob loves easy search words, but ignores labels and tags So it follows ... obviously, that you should replicate search queries on the page. This is ... advised you to do in our wonderful ( Search Engine Marketing Best Practice ... familiar words in their average three-word search query, according to the celeberrimous ...
5.
Search engines aim to ease indexing process, 16 November 2006
... Search engines aim to ease indexing process The move will create a common ... for site owners to update the three search engines’ crawlers, rather than ... Danny Sullivan, editor in chief of ( Search Engine Watch, welcomed the move ... they visit a website.” The three search engines hope the move will provide ...
6.
eBay 2.0 to introduce user blogs, wiki and tags, 5 June 2006
... Blogs. eBay is keen to improve its search rankings so this seems like a ... Users will also be able to add ( search tags to blog posts. Tags are ... blog posts. Tags are also superb for search engines, since they provide solid ... essentially user-defined classification metadata. Tagging was arguably put on ...
7.
Ten tips for product landing pages, 8 June 2007
... pages For popular or high-value search terms, dedicated landing pages ... be powered by good quality product metadata and need to have helpful interactive ... the fold - don't make your customers search for it. Also see our ( Online ...
1.
Google Top Results have "added extras", Internet Marketing Forum, PaulWalsh, 18 Jan 06
... protection filters in browsers and search engines are no longer efficient ... sites that will come up on various search engines that don't lead you to ... engines that don't lead you to when you search for american girl. I'm sure you ... going to select the right site from the search results? The only full proof ...
2.
RE: Allowing search engines to spider 'hidden' content - best practice?, Internet Marketing Forum, Ashley, 23 Aug 07
... RE: Allowing search engines to spider 'hidden' content - best practice ... content - best practice? RE: Allowing search engines to spider 'hidden' content ... because of a change in the way the search engines work) then we'd just ... work) then we'd just change our tags (metadata) and the rest would be easy ...
3.
Google Top Results have "added extras", Internet Marketing Forum, PaulWalsh, 18 Jan 06
... Results have "added extras" Emmm, could search annotation be on the way as suggested ... m sure we've been here before... Search annotation would be useful for ... Association (( ) ICRA). We know that many search results contain porn sites with ... things, think of a content label as metadata that represents the claims ...
4.
'Da' man has a blog!!, Internet Marketing Forum, PaulWalsh, 13 Jan 06
... revolution on the way that includes metadata for claimes about best practice ... customers who decided to filter out search results that didn't consider ... ensure your website is prominent in search results and not filtered out ...
5.
How do you manage your marketing assets?, Internet Marketing Forum, GilesBlackburn, 15 Sep 05
... "catalogues" and making it easy to search through these catalogues to find ... tag the assets with metadata to make it easier to search? 4. If you ...
1.
Browser Media, Essex, South East
Areas of Expertise: Search Engine Marketing Services.....
Clients: Battersea Dogs & Cats Home, Scandinavian Airlines, Travelbag, Navman
2.
Oscar Media, 12 - 14 Whitfield Street, London
Areas of Expertise: Online and interactive marketing. Working across all platforms we deliver bespoke digital solutions for each of our clients ranging from Search Marketing to Design and Build......
Clients: Starwood Hotel Group, Walt Disney Parks and Resorts, Lycos UK, Radisson Edwardian
3.
WORKSsitebuilder, Putney, London
Areas of Expertise: Content Management, Intranets, Extranets, Search Engine Optimisation (SEO), Online Marketing, Online Communities, Subscription Management, Website Analytics, E-commerce catalogue, Email marketing,.....
Clients: Bedford Borough Council, Business Monitor International, Dunhill, Faircount Media Group
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