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Research

 
1. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....
2. Online Advertising Networks Buyer's Guide 2007, 5 Dec 2006
Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....
3. Improving Rich Media Management across the Enterprise
Organisation: Akamai Technologies, Price: Free
... Improving Rich Media Management across the Enterprise Akamai Technologies ... enables the NBA to get more from its media, by providing a simple automated ... solution for managing more than 45,000 media assets, assigning business ... channels. Learn how you can turn your media assets into net profit with Akamai ...
4. Akamai Technologies Leads in Rich Media Content Delivery by Forrester Research, 9 Jun 2006
Organisation: Akamai Technologies, Price: Free
... Akamai Technologies Leads in Rich Media Content Delivery by Forrester Research ... lacks the tools that are needed by media companies to manage and monitor ...
5. Delivering A Better Customer Experience
Organisation: Sun Microsystems, Inc., Price: Free
... content that interests them. Successful media and entertainment companies are ... manage, organize, recommend and deliver rich content in any form through multiple ... /li><li>Manage a wide variety of rich media and services, regardless of ...
6. Forrester Wave: Enterprise Content Management Suites&#44; Q4 2007
Organisation: Interwoven, Inc., Price: Free
... documents&#44; scanned images&#44; rich media&#44; Web content&#44; corporate ...
7. Mashing It Up with HR
Organisation: SERENA Software, Inc., Price: Free
... that you check for compatibility of rich media players for Universal Communications ...
8. Improving Customer Service in SMBs through Collaborative Tools
Organisation: Cisco Systems, Inc., Price: Free
... specializing in unified communications and rich media conferencing. 0kb HTML ...
9. Cisco Unified CRM Connector 3.0 Middleware Application
Organisation: Cisco Systems, Inc., Price: Free
... processing platform</li> <li>Rich&#45;media communications applications ...

News

 
1. DoubleClick announces world-wide launch of high definition to rich media online ad campaigns, 3 March 2008
... wide launch of high definition to rich media online ad campaigns - Epson ... video in full screen. DoubleClick Rich Media enabled HD Video through support ... file sizes for video used in online Rich Media ad campaigns. Epson is the ... in the US to implement DoubleClick Rich Media with HD Video, as part of its ...
2. Yoav Arnstein talks about rich media advertising, 4 April 2006
... Yoav Arnstein talks about rich media advertising Yoav Arnstein was named ... specifically and rich media in particular started to appear on more media plans ... engage users with a vast array of rich media creative. Interactivity ranged ... trickled through to advertisers from media agencies that click through rates ...
3. Mediaplex partners With EyeWonder to deliver rich media and video campaigns, 30 November 2006
... Mediaplex partners With EyeWonder to deliver rich media and video campaigns ... Inc., a leader in online video and rich media advertising solutions, to provide ... Germany, with integrated ad serving, rich media, and video ad technology and ... services. The agreement enables Mediaplex, part of ValueClick Europe ...
4. WebCollage named Top Rich Media Provider by Internet Retailer, 20 August 2008
... WebCollage named Top Rich Media Provider by Internet Retailer WebCollage ... Internet Retailer WebCollage named Top Rich Media Provider by Internet Retailer ... Brand Continuity Through Syndication of Rich and Engaging Marketing Information ... been selected as a top provider of rich media by retailers worldwide. WebCollage ...
5. Channel Intelligence and Vendaria partner to offer dynamic product content, 10 January 2008
... and Vendaria Media Inc. (Vendaria) a premier vendor of rich media creative ... tremendously high conversion rates from the rich media we produce,” said Scott Roth ... Vendaria. Our preferred vendor for rich media creative services, Vendaria ... with confidence.” CI’s SellPath® Media Exchange pulls together complete ...
6. DoubleClick brings mobile advertising into the digital advertising mainstream, 25 September 2007
... DoubleClick Mobile, a new solution for media companies to extend their digital ... existing digital channels. As a result, media companies can now use DoubleClick ... inventory across online display, rich media, video and mobile. The integration ... criteria much as they would for a rich media or display campaign. DoubleClick ...
7. Q&A: Bill Flitter of Pheedo on RSS advertising, 24 April 2008
... stages of this understanding. Gawker media is one of the pioneers to provide ... in RSS Feeds is still considered new media. The average CPM in 2007 was ... have increased 28% in 12 months as media buyers have come to understand ... beyond basic text and banner ads to rich-media ads, and other formats? ...

Forum

 
1. Online Video ads, Internet Marketing Forum, matt, 5 Jun 07
... the buying of media, however we have numerous contacts at Media buying agencies ... and relationships with the existing rich media ad serving companies whom between ... know the additional CPM costs for rich media / video ads.  Normally we have ... we have found there is an additional media owner fee as well as an additional ...
2. banner ad click thru rates, Internet Marketing Forum, abercrombyplace, 10 Jun 08
... current click-thru rates for static and rich media adverts for ads that fit IAB ...
3. How can I justify the need for a full time content editor?, Internet Marketing Forum, DavidNorris, 24 Oct 07
... running Marco.  Is it transaction based, media revenue based, lead generation ... point a bucket of users at the content rich version and the other bucket at ... a dual campaign on PPC. If it's media based, you need page impressions ... method (previous post) works.  Content rich pages lead to new SEO visits, lead ...
4. allinanchor vs allintitle in keyword selection, Internet Marketing Forum, JoeF, 12 Aug 08
... guarantee achieving high numbers of keyword rich links (which will be releavant ... linking to your page (with keyword rich links, ideally) than to rely on ... serious about ranking well for those terms... Joe Browser Media ...
5. Will Google acquire Experian?, Internet Marketing Forum, AndyBlack, 1 Jun 07
... serving market, with WPP buying 24/7 Real Media, Google buying DoubleClick, Microsoft ... buying AdTech and Yahoo buying Right Media – what has really happened? ... acquisitions indicate that targeted rich media and  display advertising is ...
6. RE: Adprecision launches new contextual ad serving system replacing Adsense - comments welcome, Internet Marketing Forum, RussFradin, 22 Sep 06
... with the control over media types (text, graphic, rich media) and pricing ...
7. Online advertising gurus, Internet Marketing Forum, peterwilson, 25 Oct 06
... take a wide range of formats and rich media technologies will also affect ...

Supplier Directory

 
1. CORPORACT, Guildhall Yard, London
Areas of Expertise: Online Communications/PR Strategies, Corporate/Investor Websites (design & build), Digital Marketing, Intranets/Extranets, bespoke applications.....
Clients: Comet Group plc, Institute of Directors, Kesa Electricals plc, London Bridge BID
2. Web Liquid Group, 50 Buttesland Street, London
Areas of Expertise: Online Advertising, strategic planning, communications planning, Media planning and buying, direct response & brand marketing, sponsorships, PPC strategy, creative concepts, banners & rich media production, E-Commerce, online marketing consulting, em.....
Clients: OpenSkies, Hilton Hotels, Avis Rent a Car, XL.com
3. Atlas, 30 Great Pulteney Street,, London
... marketing campaigns across display, rich media, search, video and websites ... all available and developing digital media platforms. With industry-leading ... measurable results Atlas provides digital media technologies for agencies, advertisers ... serving , measurement, analytics, rich, search, video, online, advertising ...
4. New Media Vision Ltd, London
... New Media Vision Ltd A1 Riverside, Wapping wall London London None given ... London None given 020 7702 2240 "New Media Vision specialises in the provision ... provision of bespoke internet and rich media solutions to organisations ... hosting, e-marketing, e-commerce, rich media, flash, search engines, software ...
5. Apollo Media Consultants, London
... Apollo Media Consultants Endeavour House, 18 Chantry Road, Harrow, Middlesex ... livescore.com 020 8421 1852 Apollo Media consultants is a pioneering online ... quality and service throughout. Apollo Media provides professional online representation ... skyscrapers, text links, superstitials, rich media formats, targeted email components ...
6. Quantum Media, London
... Quantum Media Eagle House, 50 Marshall Street London Bose Domino's ... Quantum is a leading online specialist media agency. We started back in 1998 ... We cover every aspect of digital media, from search engine marketing ... search engine marketing through to rich media campaigns - delivering both ...
7. Acknowledgement, London
Areas of Expertise: Web and Interactive Media, Online Advertising, Rich Media, Project Management, Hosting, Consultancy, Video, Viral Campaigns.....
Clients: AOL, Sony, Playboy, ITV

Glossary

 
1. rich media
Description: An internet advertising term for new internet technologies (such as Java applets, Flash or streaming video). Rich Media advertisements usually incorporate some user interaction......
2. Flash
Description: A multimedia technology developed by Macromedia that allows rich media to be delivered over the world wide web (with the aid of browser plug-in). More recent versions support submission of forms over.....
3. interstitial
Description: A rich media act or demonstration that loads and interrupts a visitor's traffic pattern. An interstitial can be requested, or it can surprise the visitor, depending on its purpose and programming. Us.....
4. Shockwave
Description: A multimedia technology developed by Macromedia that allows rich media to be delivered over the internet. The technology is proprietary, and hence a special browser plug-in must be installed before i.....

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