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1. SEO Guide - On-page Optimization, 2 May 2006
Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to helping you understand On-page Optimization, aka How To Boost Google Rankings By Writing Effective Web Pages. Your SEO strategy must incorporate On-page Optimization to achieve the best results, and also because formatting and labelling content areas is useful for your users. This 53-page report tackles the following areas: Keeping up-to-date with the latest developments in SEO SEO Success Factor 3: On-page optimization What is on-page optimization? Why is it important? Who should coordinate on-page optimization? Selecting keyphrases for optimization Occurrence of keyphrase in page body copy Keyword frequency, density and document length Keyphrase position on page .....
2. Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout. We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts. Here’s what’s contained within: What is conversion efficiency? Why does it matter? What is a landing page? Defining landing page objectives Measuring landing page effecti.....
3. Web Analytics Buyer's Guide 2006, 22 Aug 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: Accurate measurement and meaningful analysis have become a pre-requisite for a successful online business. Our 2006 Web Analytics Buyer’s Guide is aimed at marketers who want to read everything they need to know about this rapidly changing marketplace in one report. The 224-page guide gives a detailed overview of market trends and contains profiles of 19 suppliers who we believe to be the leading vendors operating in the UK. There is also a SWOT analysis for the sector, a summary of potential return on investment benefits and a section with invaluable information to help you find the right supplier. Plus much more. Headline trends within this market include: • Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automoti.....

News

 
1. Clickstream launches Datasherpa™ Solo: easy to use, automatic data collection for web analytics without the cost of page tagging., 23 March 2006
... for web analytics without the cost of page Cambridge, United Kingdom, March ... Solo offers all of the benefits of ‘page tagging’ without the pains associated ... would require costly and error-prone page tagging approaches. “We wanted ... Suck. With Datasherpa™ Solo no page tagging is required to obtain e-commerce ...
2. Jakob loves easy search words, but ignores labels and tags, 30 August 2006
... should replicate search queries on the page. This is something we have – rather ... such as in headlines, and in on-page and off-page links. Otherwise a phrase ... 2.0 wallchart. It relates to tags / tagging. User-generated tags allow ... they see fit. Note that user-defined tagging is different to the way we currently ...
3. Q&A: Incisive Media's Tim Weller on B2B publishing online, 17 June 2008
... looking at a straight tenancy on a web page, you are not going to the same ... to the same price as you would for a page in print. But the advertising ... seven ways we can make money on each page. The first thing we need is participation ... we need is participation – voting, tagging and comment. The second is the ...
4. It's time to end the tagging nightmares, 29 August 2008
... It's time to end the tagging nightmares There are certain things we know ... are certain things we know about the tagging of client web sites so that ... there are more – that surround site tagging remain largely unexplored, their ... then that the real problems of site tagging ought to be made evident to ...
5. Diagonal Solutions announce the strategic partnership with SiteMorse™, 22 September 2005
... links, email faults etc), Metadata/page tagging, accessibility (W3C “A” and ... Report detailing problems by exact type, page, line, etc to facilitate immediate ... combination of every item from every page. SiteMorse™ provides organisations ...
6. Interview: Ted Speroni, director, EMEA, HP.com, 18 April 2007
... we want to drive all that traffic to pages where we give the customer choice ... marketing traffic drives people to landing pages that give people a choice about ... get people to the right page, to specific landing pages. With natural search ... always getting people to the correct page. For that, we’re analysing ...
7. Lee Odden talks about SEO, PR and blogging, 30 May 2006
... rankings. Social search, social bookmarks, tagging and possibly user data can all ... search rankings? A link from one page to another is a vote. It's also ... and infer meaning to the destination page.  An example would be, "Click ... where "CRM software" is linked to a web page that is all about CRM software ...

Forum

 
1. Switching from web server log to page tagging, Internet Marketing Forum, Jeanette, 22 Nov 05
... server log to page tagging Switching from web server log to page tagging Has ... switch from a server log approach to a page tagging approach for web measurement ... for a start!) and undertandably the page tagging approach is showing a significant ...
2. Switching from web server log to page tagging, Internet Marketing Forum, Dan Zambonini, 22 Nov 05
... server log to page tagging Switching from web server log to page tagging Hi ... seeing a drop in the figures for the page tagging approach?  Whilst developing ... stats are often lower when using page tagging because search engine spiders ... javascript to register a page impression (i.e. your page tagging stats may be ...
3. RE: Switching from web server log to page tagging, Internet Marketing Forum, Ashley, 22 Mar 06
... server log to page tagging RE: Switching from web server log to page tagging ... Switching from web server log to page tagging Regards Ashley Friedlein ...
4. Re: Switching from web server log to page tagging, Internet Marketing Forum, Ashley, 25 Nov 05
... tagging Re: Switching from web server log to page tagging Decreases can also ... kind which need to be put into every page / template and you omit to put ...
5. Switching from web server log to page tagging, Internet Marketing Forum, NancyR, 21 Mar 06
... server log to page tagging Switching from web server log to page tagging Hello ... just switch from web server log to page tagging. For the month of February ... between logs and tags. 50% lower in the page tagging. Is this common ? It seems ...
6. Switching from web server log to page tagging, Internet Marketing Forum, Jeanette, 22 Nov 05
... server log to page tagging Switching from web server log to page tagging Hi ... drop in unique visitors, visits and page views across the board.  It seems ...
7. Switching from web server log to page tagging, Internet Marketing Forum, John Wards, 24 Nov 05
... server log to page tagging Switching from web server log to page tagging Our ... raw logs say we do about 11 million page impressions, our Urchin log system ... Also as we have advertising on every page our advert server also says we ...

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