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Research

 
1. Online Customer Service and Surveys Briefing - Jan 2007, 30 Jan 2007
Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources. Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents. Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......

News

 
1. Why online PR and SEO go hand in hand, 15 March 2007
... Why online PR and SEO go hand in hand Link building works best when you ... resource is public relations. Good public relations and the online practice ... produce spectacular results: - Public relations is the process of building ... Success cannot be guaranteed - Relationships and industry knowledge ...
2. Public relations industry must stand up to search marketing threat, whitepaper warns, 4 April 2007
... Public relations industry must stand up to search marketing threat, whitepaper ... shake-up as online takes over from traditional media Public relations ... organisations begin to realise the benefits of online visibility, according to a whitepaper ... today. The whitepaper, entitled Public Relations Versus Search Marketing ...
3. PR industry risks being left behind in the rush online, 3 November 2005
... left behind in the rush online Public Relations Online launches as first ... practice in online PR Launching today, Public Relations Online (PRO ... needed to respond to the challenges of online communications. Consumers ... leading the way in online PR, the launch of PRO will spearhead online communications ...
4. When public 'relations' become very public, 17 December 2007
... When public 'relations' become very public The full story can be found ... caught enjoying a spot of festive 'relations' on a neighbouring company ... questions come to mind: 1.Is this a publicity stunt by Red to generate some ... and speculation about the affair in online media, blogs and UGC from the ...
5. Katy Howell talks about Online PR, 25 April 2006
... Katy Howell talks about Online PR Katy Howell is Managing Director at ... #link###2###) immediate future, an Online PR agency. She is a pioneer and ... is a pioneer and vocal advocate of Online PR. Championing the new communications ... relations is at the heart of Online PR. Howell’s teams manage a range of ...
6. New report reveals technology, car and entertainment brands are the most talked about sectors in social media, 24 June 2008
... top three most talked about brands online are Google, Yahoo! and Apple ... Disney. Car marques enjoy increasing online chatter, with six featuring in ... discover the most talked about brands online, alongside positive and negative ... Katy Howell, managing director of public relations specialists immediate ...
7. How Lurpak's post-Xmas campaign was left with the scraps, 21 January 2008
... many consumers will immediately search online and they will expect to see relevant ... got was one of fifteen recipes in an online cook book. So the web pages ... understanding or budget to fully exploit the online opportunity. That’s a shame ... strategic meeting with marketing, public relations, web design and SEO to ...

Forum

 
1. pr for online marketing/comms work, Internet Marketing Forum, Azambiz, 13 Jul 07
... pr for online marketing/comms work pr for online marketing/comms work We ... which specialises in online PR and have been engaged in online marketing since ... developing the presence of businesses online. Just yesterday somebody said ... the most ferocious Public Relations machine in the UK online arena! If ...
2. Will Social Networks and Vertical Search challenge Google?, Internet Marketing Forum, AndyBlack, 28 Feb 07
... increasing preference of consumers for online access and the huge presence ... thousands and thousands of “vertical” online communities based on lifestyle ... each of their print, exhibition and online titles/businesses as separate ... to integrate this content into the online extensions of their print brands ...
3. Public Relations, Internet Marketing Forum, tickle3, 24 May 07
... Public Relations I am interested in hiring a public relations company that ...
4. PR and sudonym names, Internet Marketing Forum, katy.howell, 16 Mar 08
... all about reputation and trust.  And online particularly, a genuine voice ... but about building open and honest relations with your stakeholders. ... Public relations, is by its nature a relationship – and no one wants a ...
5. Any recommendations on good offline PR agencies?, Internet Marketing Forum, ClaireHarrison, 9 Jan 08
... launching new products and businesses both online and offline and charge much less ... wrote: Looking for an offline Public Relations agency to help get the ...
6. Public Relations, Internet Marketing Forum, Drew, 30 May 07
... Public Relations Public Relations Hi Can you let me know in more detail ... hiring a public relations company that >is savvy with Luxury Online Brands ...
7. Public Relations, Internet Marketing Forum, TheWebsTooBig, 26 Jul 07
... Public Relations Public Relations Hi, Forgive the self-promotion, but ... in hiring a public relations company that is savvy with Luxury Online Brands ...

Supplier Directory

 
1. InstantService, Herts, South East
Areas of Expertise: Web based online customer service, Chat & E-Mail Management, Intelligent Self Service Knowledgebase.....
Clients: HBOS, Dabs.com (BT), Swiftcover.com, Sony Playstation
2. Transversal, Cambridge, South East
Areas of Expertise: Transversal’s eCustomer Service software, Metafaq, enables organisations to significantly improve customer service and increase the efficiency of contact centre operations by automatically answering customers questions online. By providing accura.....
Clients: TUI, Barclays, Sony, Direct Line
3. Katy Howell, Consultant
Areas of Expertise: PR and Communications for the digital industry. Experienced in all aspects of public relations (PR). Specialise in understanding the implications, analysing the trends and knowing the influencers across the Internet, mobile and interactive TV (iTV)sectors to deliver authoritative and effective public relations. Expertise ranges from strategic marketing communications and planning through to tactical PR. Capability extends across the disciplines o.....
4. Maya PR, London
... Fashion-Planet.com Formula1.com Tiny Online MyOffers OK-Mail Mystery Design ... the specialist field of Internet public relations. Maya PR is dedicated ... Internet public relations, media relations, promotions and publicity, web online ... Internet public relations, media relations, promotions, publicity, web online ...
5. Incepta Online, London
... Incepta Online 3 London Wall Buildings, London Wall London Auto Trader ... Lynch O2 Disney 0207 282 2800 Incepta Online is a successful international ... financial communications, investor relations, branding, usability and ... intelligence, direct, promotional and relationship marketing, specialist communications ...
6. Azam Marketing, London
... 4496 Azam Marketing is a full-services online marketing agency which unleashes ... specialise in public relations, website design and development, online business ... generated over two hundred million in online sales for our roll call of clients ... Affiliate Marketing, Search Marketing, Public Relations, Web Design, Content Management ...
7. YellowHawk Ltd, Hertfordshire, South East
... effective in the e-world! We build online web-applications and provide ... AL8 6SJ e-commerce,e-business,online,public relations,content management ...

Events

 
1. SEO Public Relations - London, 26 Feb 2009
Description: This course focuses on how proactive and reactive PR communications and brand engagement can help improve natural Search Engine visibility. Using selected tools from the Online PR toolbox, delegates w.....
2. SEO Public Relations - London, 8 Oct 2008
Description: This course focuses on how proactive and reactive PR communications and brand engagement can help improve natural Search Engine visibility. Using selected tools from the Online PR toolbox, delegates w.....
3. Healthcare – Fundamentals of Online PR and Social Media Relations - London, 24 Nov 2009
Description: This is a course specifically designed for Marketers, PR and digital and e-marketing professionals working for Healthcare organisations and brands. This workshop considers how the Internet, especiall.....
4. Online Reputation Management - London, 31 Mar 2009
Description: The internet and the rapid growth of social media and UGC mean that rumour, opinion and bad news can spread fast. Negative comments and media coverage affects our perceptions of brands and businesses,.....
5. Online PR - London Seminar, 20 Jan 2009
Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It.....

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