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Research

 
1. Online Customer Service and Surveys Briefing - Jan 2007, 30 Jan 2007
Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources. Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents. Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......
2. Online PR Briefing - September 2007, 3 Sep 2007
Organisation: E-consultancy, Price: Free
... Online PR Briefing - September 2007 E-consultancy E-consultancy This ... consultancy's summer 2007 roundtable about Online PR (registration required). The ... contains the following: -) Trends in Online PR -) A write-up of the key points ... discussed included: -) Identifying online influencers -) How and when ...
3. Online PR Roundtable Briefing - May 2008, 28 May 2008
Organisation: E-consultancy, Price: Free
... Online PR Roundtable Briefing - May 2008 E-consultancy E-consultancy ... consultancy's May 2008 roundtable about Online PR (registration required). ... discussed included: -) Defining Online PR -) Benefits and costs for brands ... and costs for brands participating online -) Measurement of benefits and ...
4. Social Media Briefing - October 2007, 3 Sep 2007
Organisation: E-consultancy, Price: Free
... 2007 Social, media, optimisation, online, PR, SEO, forums, reputation, monitoring ... Strategy and Planning, Online PR, Search Engine Marketing, Online Surveys & Research ...
5. Internet Statistics Compendium - July 2008, 25 Jul 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, video-on-demand, use of operating systems and mobile internet advertising. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, podcasts, online customer service and social networks There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics .....
6. Social Media Roundtable Briefing - June 2008, 10 Jun 2008
Organisation: E-consultancy, Price: Free
... media? -) Risks, rewards and best practice -) Social media measurement ... twitter, microblogging, networks, measurement , Online PR, Communities ...
7. Search Engine Optimisation Briefing - February 2007, 27 Feb 2007
Organisation: E-consultancy, Price: SEO Roundtable Briefing
... General, Usability and User Experience, Online PR, Search Engine Marketing ...

News

 
1. Katy Howell talks about Online PR, 25 April 2006
... Katy Howell talks about Online PR Katy Howell is Managing Director at ... link###2###) immediate future, an Online PR agency. She is a pioneer and ... a pioneer and vocal advocate of Online PR. Championing the new communications ... the heart of Online PR. Howell’s teams manage a range of Online PR tactics ...
2. Bigmouthmedia reports UK PR companies missing out on digital opportunity, 27 August 2008
... Bigmouthmedia reports UK PR companies missing out on digital opportunity ... has revealed that Britain's biggest PR consultancies are failing to come ... ) survey of Britain's 100 leading press and public relations agencies ... players have yet to develop a set of online and social media services. ...
3. E-consultancy publishes Online PR Briefing, 3 April 2007
... E-consultancy publishes Online PR Briefing The 12-page report, available ... useful overview of where we are with Online PR in 2007 which is summarised in ... similarities and differences between Online PR and Search Engine Optimisation ... roundtable included: - What is Online PR? - Which department or agency ...
4. WebCertain launches the Multilingual PR forums to share tips on managing international online PR campains, 13 August 2008
... WebCertain launches the Multilingual PR forums to share tips on managing ... managing international online PR campains The Multilingual PR Forum ( is a ... for international web marketers and PR professionals to share tips and discuss ... discuss issues related to multilingual online PR campaigns. Created by Web ...
5. Has Converse marketed its Century milestone online?, 10 March 2008
... Converse marketed its Century milestone online? Let’s be clear on something ... for brand awareness; it simply needs PR to ensure the brand stays current ... Converse succeeded in getting the PR it needs to appear cool. But was ... there as much effort put into the online PR as traditional? A brand like ...
6. Do you know how your brand is perceived?, 21 July 2008
... is perceived? To explain further; PR Agencies have often seen themselves ... offline as well, many PR agencies have been slow in embracing online technologies ... (managing director of Connectpoint PR), where one thing was agreed. In ... agreed. In order to work effectively, PR and digital marketing agencies need ...
7. Visible Technologies CEO Adam Selig on Online PR, 5 September 2006
... Visible Technologies CEO Adam Selig on Online PR WPP’s recent investment in reputation ... Selig about the risks and rewards of online PR campaigns, as well as what the ... ---------------------How well have PR companies and clients reacted to ... challenges and opportunities of online PR?Until recently, not very well ...

Forum

 
1. pr for online marketing/comms work, Internet Marketing Forum, Azambiz, 13 Jul 07
... pr for online marketing/comms work pr for online marketing/comms work We ... which specialises in online PR and have been engaged in online marketing since ... experience in developing the presence of businesses online. Just yesterday somebody ... Public Relations machine in the UK online arena! If you would like to ...
2. Online PR, Internet Marketing Forum, JustineW, 16 Oct 06
... Online PR Online PR Thanks for the advice folks! ...
3. Online PR, Internet Marketing Forum, JustineW, 16 Oct 06
... Online PR Online PR Thanks for the advice folks! ...
4. Online PR, Internet Marketing Forum, evaa, 13 Oct 06
... Online PR Online PR You could check out ( they have some good resources ...
5. How can I go from working in offline PR to online?, Internet Marketing Forum, JamesJR, 20 May 06
... offline PR to online? How can I go from working in offline PR to online ... currently work in offline PR and I am really keen to get into online so I am looking ... and I have been working in offline PR for 15 months, I thoroughly enjoy ... thoroughly enjoy working in offline PR, however i have recently been learning ...
6. Online PR, Internet Marketing Forum, JustineW, 13 Oct 06
... Online PR Online PR Does anyone know any good resources for finding out ... resources for finding out more about online PR - including digg, rss, content ...
7. Online PR, Internet Marketing Forum, mcarmichael, 13 Oct 06
... Online PR Online PR Hi - look at ( - they have some one pager downloads ... Hill & Knowlton so have vats of online PR experience.... On 09:47:07 ... resources for finding out more about online PR - including digg, rss, content ...

Supplier Directory

 
1. Swamp at Brahm, Leeds, North East
Areas of Expertise: Digital marketing agency working with and providing strategy for clients using web, email, online advertising and much more......
Clients: Heinz, Umbro, Best Western Hotels, Mencap
2. Transversal, Cambridge, South East
Areas of Expertise: Transversal’s eCustomer Service software, Metafaq, enables organisations to significantly improve customer service and increase the efficiency of contact centre operations by automatically answering customers questions online. By providing accura.....
Clients: TUI, Barclays, Sony, Direct Line
3. New Media Maze, London
Areas of Expertise: Online PR and Promotions, Community Marketing, Viral Marketing, CRM, Online Advertising, Media Planning and Buying, SMS, Video Streaming, Affiliate Marketing, CD ROMs, Games, Web Design, Email Marketing, SEO......
Clients: Universal Pictures, 20th Century Fox, EMAP, Activision
4. Web Efforts, Birmingham, Midlands
Areas of Expertise: Search Engine Optimization, Content Management, Online PR, Search Engine Optimisation, SEO, web marketing, online publicity, CMS, internet marketing, Digital marketing.....
Clients: pairstrade.com, saphere.co.uk, thejetskireview.com
5. Swordfish, London
... media investments more effective and profitable by utilising creativity and ... we are a complete online marketing solutions provider. Online advertising ... commerce, promotions, viral, e-mail marketing, online communities, online PR, ... services. W1W 5BB Media planner, buyer, promotions, viral, email, advertising ...
6. Hallam Communications, Nottingham, Midlands
Areas of Expertise: Internet marketing strategy Emerging Internet technologies Search engine optimisation (SEO) Blogging Email marketing Local search Web design reviews Pay Per Click Advertising Search Engine Marketing Online PR Social networking.....
Clients: UK Film Council, Nottingham City Council, East Midlands Development Agency (EMDA), Theatrical Management Association
7. NeonDrum, Reading, South East
... 947 3038 NeonDrum is a targeted online press release distribution service ... distribution service delivered by PR professionals. We keyword-tag ... news to a carefully researched list of online newsites, forums, and social ... as Digg and Del.icio.us), maximising online hits for your story and optimising ...

Events

 
1. Online PR - London Seminar, 10 Sep 2008
Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It.....
2. Online PR - London Seminar, 18 Nov 2008
Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It.....
3. Online PR - Manchester Seminar, 15 Oct 2008
Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It.....
4. Online Reputation Management - London, 30 Sep 2008
Description: The internet and the rapid growth of social media and UGC mean that rumour, opinion and bad news can spread fast. Negative comments and media coverage affects our perceptions of brands and businesses,.....
5. SEO Public Relations - London, 8 Oct 2008
Description: This course focuses on how proactive and reactive PR communications and brand engagement can help improve natural Search Engine visibility. Using selected tools from the Online PR toolbox, delegates w.....

Glossary

 
1. EFOIA
Description: Acronym for Electronic Freedom of Information Act......
2. FOIA
Description: Acronym for Freedom of Information Act......
3. CyberSLAPP
Description: The online equivalent of a SLAPP lawsuit (Strategic Lawsuit Against Public Participation). A CyberSLAPP is initiated by a large corporation seeking to quell anonymous public criticism of the company......
4. email
Description: Electronic Mail, a system whereby messages and data can be sent from one person to one or many others over a computer network, without requiring all people to be online simultaneously. The word "emai.....
5. Majordomo
Description: Software that manages email based discussion groups. When a message is sent to a Majordomo mailing list, every user subscribed to the list receives the message......
6. targeted marketing
Description: A low-cost marketing method that targets only particular demographics or niches. The aim is to corner that part of the market by completely understanding their needs. In return, the marketing campai.....
7. velocity
Description: The speed at which an ideavirus spreads......

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