Organisation: E-consultancy, Price: £79 or free to subscribers
Description: Taken from E-consultancy's Search Engine Optimization (SEO) - Best Practice Guide, this report is dedicated to Index Inclusion and Coverage, which is key to search engine visibility. We investigate site submission strategies to help you see why comprehensive index inclusion is so valuable (it essentially maximises your search visibility, if your website is featured on all of the search engines). The easiest way to think about this is the opportunity cost of NOT being listed in Google. Imagine what would happen if, for whatever reason, you were dumped by the biggest referrer of search traffic / new business leads in the world (yup, that's typically Google). Or maybe you just can't get your foot in the door? We'll see that there are various reasons why Google Death might occur, fro.....

Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources. Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents. Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......

Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, video-on-demand, use of operating systems and mobile internet advertising. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, podcasts, online customer service and social networks There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics .....

Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier. Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start? You start here, that’s where. Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment. Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....

Areas of Expertise: Content Management Systems.....
Clients: Alps Accommodation, dmg world media, Magic FM, Northlink Ferries

Areas of Expertise: Secure Online Payment and Risk Management Solutions.....
Clients: British Airways, lastminute.com, GAME, Nike

Areas of Expertise: Search Engine Optimization, Content Management, Online PR, Search Engine Optimisation, SEO, web marketing, online publicity, CMS, internet marketing, Digital marketing.....
Clients: pairstrade.com, saphere.co.uk, thejetskireview.com

Areas of Expertise: Sift can assist clients to completely re-think their online engagement strategy. This includes facilitating the development of vision and strategy, achieving buy-in and successfully presenting business cases with realistic ROI. Most importantly, this.....
Clients: The British Council, Centaur - Marketing Week, TheLawyer.com, William Reed

Areas of Expertise: Internet Solutions, content management systems, ecommerce, Event management systems, Web, Flash animation and online games, email broadcast, SMS/MMS, WAP, PDA/XDA integrated solutions. CRM, contact and communication profiling, Competition management.....
Clients: National Express East Anglia, National Express C2C, BT Global Services, Nissan Design

Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It.....

Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It.....

Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It.....

Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....

Description: Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best pract.....