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Research

 
1. Internet Statistics Compendium - July 2008, 25 Jul 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, video-on-demand, use of operating systems and mobile internet advertising. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, podcasts, online customer service and social networks There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics .....
2. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....
3. Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency. Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors… Remember that consumers and.....
4. Harnessing the Power of the Internet: Strategies for Online Marketing
Organisation: TechTarget, Price: Free
... Harnessing the Power of the Internet: Strategies for Online Marketing TechTarget ... Barsam, SVP of Client and Corporate Marketing for TechTarget, describes ... technology vendor clients in their marketing strategy development and see the ...
5. Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends. Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
6. Paid Search Marketing (PPC) - Best Practice Guide, 10 Jun 2008
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier. Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start? You start here, that’s where. Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment. Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....
7. Charity Website Benchmarks 2006, 18 Jul 2006
Organisation: E-consultancy, Price: Free to subscribers
Description: The internet is a perfect medium for fundraising: a real no-brainer. When it comes to charity marketing, online is an efficient way of reaching the masses. The trouble is, most charities aren't fully optimising their web potential, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here. This Charity Website Benchmarks report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as Usability, Accessibility, Communication, Transparency, Responsiveness and Integration. We selected these criteria (and all the sub-criteria for each category) on the basis of their applicability to charity websites, and on their added value in terms of p.....

News

 
1. Hallam appointed by ArtsDerbyshire.org.uk to develop Internet marketing strategy, 8 January 2007
... org.uk to develop Internet marketing strategy Internet marketing consultancy ... develop and deliver its online marketing strategy. Hallam ( has been ... commissioned to produce a long term Internet marketing strategy for the site, as ... well as project managing the resulting marketing and e-communications plan ...
2. Airwide Solutions appoints Chris Lennartz as Vice President of Product Marketing, 6 August 2008
... Lennartz as Vice President of Product Marketing BURLINGTON, Mass. – August ... generation mobile messaging and mobile internet infrastructure, applications ... company as Vice President of Product Marketing, bringing extensive experience ... experience in mobile internet and mobile messaging strategy, along with ...
3. Attitudes to E-commerce - The Agency View, 5 October 2005
... to speak at the Marketing Forum, the leading event for marketing professionals ... understanding in relation to interactive marketing.  Here is the question ... understanding and interest in online marketing and e-commerce amongst the ... senior marketers you talked to at The Marketing Forum? Were you encouraged ...
4. Q&A: Dr Dave Chaffey on Managing Digital Channels, 22 July 2008
... organise their e-commerce and digital marketing operations. For the benefit ... channels into their business strategy and marketing activities is common ... challenges. We also wanted to provide marketing and e-commerce managers with ... benchmark their current use of the internet, and related digital channels ...
5. Tesco Personal Finance Internet Manager joins Spring Corp, 7 August 2008
... Tesco Personal Finance Internet Manager joins Spring Corp Joe Vettese ... of Business Strategy and Insight. Joe, who was previously Internet Manager ... can contribute to a robust digital strategy and that this is closely aligned ... that is produced. My experience as Internet Manager at Tesco Personal Finance ...
6. Internet marketing agency achieves top marks for key Corporate Social Responsibility standard, 28 November 2006
... Internet marketing agency achieves top marks for key Corporate Social Responsibility ... Social Responsibility standard Academy Internet has today announced its achievement ... Academy Internet is the first e-learning and internet marketing company ... afford to be interested in and Academy Internet has demonstrated this is no ...
7. PwC mobilises recruitment with mobile internet launch, 16 March 2007
... recruitment with mobile internet launch Mobile marketing agency Incentivated ... PricewaterhouseCoopers LLP to launch a mobile internet site which will handle part ... included mobile marketing as part of its overall marketing strategy. ... message is sent which opens a mobile internet site comprising several hundred ...

Forum

 
1. E-marketing Essentials - July 2006, Internet Marketing Forum, DaveChaffey, 10 Jul 06
... marketing Essentials - July 2006 E-marketing Essentials - July 2006 5 topics ... Testing, E-mail Authentication, E-marketing Strategy Note: These articles ... to delegates to Dave Chaffey's Internet marketing workshops who have opted ... these articles or news items. 1. E-marketing jobs sites ----------- ...
2. Can anyone recommend a top rated UK-based internet strategy consultant?, Internet Marketing Forum, mark-chapman, 5 Aug 08
... recommend a top rated UK-based internet strategy consultant? Can anyone ... recommend a top rated UK-based internet strategy consultant? Great question ... work for a ( search optimisation and marketing company called Fuse Optimisation ... Second,  e-business and online marketing can be a minefield for those ...
3. help with internet marketing. STOP!, Internet Marketing Forum, RoryMusker, 20 Nov 06
... help with internet marketing. STOP! help with internet marketing. STOP ... I have decided to outsource our internet marketing and found ( this website ... Being that I know nothing about internet marketing, I wonder what you'll ... subsequently help you with the right strategy to achieve your aims. Don't ...
4. E-marketing Essentials - October 2007, Internet Marketing Forum, DaveChaffey, 2 Oct 07
... marketing Essentials - October 2007 E-marketing Essentials - October 2007 Topics ... marketplace analysis methodology E-marketing Essentials is my take on developments ... my take on developments in digital marketing from the past month, plus ... articles or news items. 1. ( Great Marketing Links Site - UK/US and worldwide ...
5. anyone know where you get a basic e-commerce site for under £10k?, Internet Marketing Forum, johncourtney, 2 Aug 08
... Best John Courtney, Chairman Strategy Internet Marketing ( ...
6. internet marketing email strategy, Internet Marketing Forum, pauljunior, 6 Nov 07
... marketing email strategy internet marketing email strategy If you are into ... You may or may not be an internet marketing expert. Perhaps you are ... day, and even if you are a super internet marketer, there's always a ... There are three major categories of internet marketers. The first, is the ...
7. E-marketing Essentials - March 2008, Internet Marketing Forum, DaveChaffey, 29 Feb 08
... E-marketing Essentials - March 2008 E-marketing Essentials - March 2008 ... Digital Outlook 2008; E-mail specific marketing segmentation. Note: ... commentary to relate this to Internet marketing strategy. 2. ( Most popular ... you outwit the HiPPO? The latest Marketing Experiments report on increasing ...

Supplier Directory

 
1. Large Design Ltd, Shoreditch, London
Areas of Expertise: Branding, Web Design, Viral Marketing, Interactive TV, CD-Roms, Content Management Systems, E-commerce and print design......
Clients: Aegin Asset Management, Agent Provocateur, Bang & Olufsen, De Beers
2. M J Hughes Design Ltd, East Finchley, London
Areas of Expertise: Advertising, branding, e-marketing and design for print and web......
Clients: Graphics Personnel, The Caravan Club, London Metropolitan University, Ferguson Hill Studios
3. 3SIXTY Internet Ltd, Bristol, South West
... 3SIXTY Internet Ltd 66 Queens Road, Clifton Bristol South West GSK ... highly experienced and professional e-marketing agency which plans, executes ... which plans, executes and analyses Internet marketing campaigns. 3SIXTY works ... works hand-in-hand with marketing agencies and in-house marketing departments ...
4. Dave Chaffey, Consultant
Areas of Expertise: BEST-SELLING AUTHOR OF E-MARKETING BOOKS ========================================== * Internet Marketing: Strategy, Implementation and Practice * eMarketing eXcellence * Total E-mail Marketing * E-business and E-commerce Management E-MARKETING TRAINING ===================== Training workshops delivered for CIM: * Improving E-marketing Performance * E-mail Marketing * Running Effective E-marketing Campaigns * e-CRM Planning E-MAR.....
5. Hallam Communications, Nottingham, Midlands
Areas of Expertise: Internet marketing strategy Emerging Internet technologies Search engine optimisation (SEO) Blogging Email marketing Local search Web design reviews Pay Per Click Advertising Search Engine Marketing Online PR Social networking.....
Clients: UK Film Council, Nottingham City Council, East Midlands Development Agency (EMDA), Theatrical Management Association
6. Business for Business, Port Talbot, Wales
... and comprehensive portfolio of Internet marketing services for Business ... promotion. Online business development strategy Revenue stream development ... speaker – Internet Business development and marketing Author of Internet marketing ... for Your Business     SA12 7BR Internet Marketing, Website Reviews, Search ...
7. Simon Wakeman, Kent, South East
... include: ::Strategic marketing analysis and planning ::Marketing campaign ... strategy and development ::Website and internet marketing audits ::Ad-hoc ... Freelance Internet and Marketing Consultant. CT5 4PA marketing, ebusiness, strategy ... , Strategy / Business Planning, E-mail Marketing, Search Engine Marketing ...

Events

 
1. International SEO - London Training Seminar, 18 Nov 2008
Description: Over 70% of internet users do not have English as a first language and they collectively represent over 900 million users who have hugely different search behaviours to us. If your business is curr.....
2. Online Media Planning and Buying - London Seminar, 9 Sep 2008
Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
3. Online Media Planning and Buying - London Seminar, 12 Nov 2008
Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
4. Online Media Planning and Buying - Manchester Seminar, 10 Sep 2008
Description: WHO IS THE COURSE FOR? Anyone who has responsibility for acquiring customers online or building brand awareness - including brand managers, digital marketing managers, campaign managers and account h.....
5. Fast Track Digital Marketing - London, 20 Jan 2009 - 21 Jan 2009
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....

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