Your search on "
e-commerce strategy" produced
459 results
1.
Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers?
Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout.
We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts.
Here’s what’s contained within:
What is conversion efficiency? Why does it matter?
What is a landing page?
Defining landing page objectives
Measuring landing page effecti.....
2.
Site Search Buyer’s Guide 2006, 26 Jun 2006
Organisation: E-consultancy, Price: £99 to non-subscribers, free for subscribers
Description: Site Search is becoming an increasingly important differentiator for organisations who want to offer the best possible user experience.
The focus of this 90-page guide is the UK Site Search market, including coverage of market trends as well as profiles of the leading vendors.
The vendors offer technology and tools which allow users to seek out and analyse information effectively both on customer-facing websites and company intranets.
It covers vendors who might more commonly be known as eTail/e-commerce search specialists or Enterprise Search players.
Trends within this market include:
- Greater client-side awareness about the commercial benefits of best-of-breed site search, both for revenue and brand-building objectives.
- Increased focus on user experience, incl.....
3.
Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency.
The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency.
Why you need this guide to SEO…
Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors…
Remember that consumers and.....
4.
Internet Statistics Compendium - July 2008, 25 Jul 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.
Our latest version contains numerous updates including new data on social media, video-on-demand, use of operating systems and mobile internet advertising.
The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.
Other recent updates include online ad spend, podcasts, online customer service and social networks
There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.
The sections include the following:
1. Usage and Demographics
.....
5.
Shopping Comparison - Roundtable Briefing, May 2006, 6 Jun 2006
Organisation: E-consultancy, Price: Free to registered users
Description: Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest E-consultancy estimates.
You need to register (for free, takes 30 seconds) to access this free report.
To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com)......
6.
New Technologies - Roundtable Briefing, May 2006, 6 Jun 2006
Organisation: E-consultancy, Price: Free to registered users
Description: Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting.
You need to register (for free, takes 30 seconds) to access this free report.
To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com)......
7.
Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks.
The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004.
Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year.
The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network.
There is also insight from key industry players, a vendor mat.....
1.
BLOG: Headlines from the last seven days, 15 October 2008
... but will it work?Halfords improves e-commerce offeringAnd so it beginsThe ... spamBrands need a 'search relations' strategy in times of troubleQuality ...
2.
Sainsbury’s Bank uses RedEye behavioural email for insurance campaigns, 15 October 2008
... behaviourally based email marketing strategy to its home insurance online ... RedEye. This bespoke behavioural email strategy has already proven tangible ... the buying process. Stephen Paton, e-Commerce Relationship Manager at Sainsbury ... campaigns have encouraged us to extend our strategy to car insurance and home insurance ...
3.
Q&A: BT’s Chris King on affiliate marketing, 15 October 2008
... Secondly, there are thousands of e-commerce sites that are not running ... innovation to be central to their future strategy. What are the pros and cons ...
5.
Spring launches Best website, 9 June 2008
... launches Best website New brand and e-commerce presence for the Dunbar-based ... online presence as part of a new digital strategy developed and implemented by ... a 3-way pitch. The new site and strategy sees Belhaven leverage their ... Belhaven said “Having the right digital strategy is important to Belhaven as ...
6.
Q&A: Dr Dave Chaffey on Managing Digital Channels, 22 July 2008
... study into how companies organise their e-commerce and digital marketing operations ... digital channels into their business strategy and marketing activities is ... also wanted to provide marketing and e-commerce managers with a way to audit ... areas of digital marketing, such as strategy, customer acquisition, conversion ...
7.
RS Components empowers its e-commerce strategy, 14 February 2008
... RS Components empowers its e-commerce strategy Online investments benefit ... February, 2008 – As part of its e-commerce strategy delivery, RS Components ... implementation of SAP to support its e-centric strategy has enabled RS Components to ... months” says Scott Fawcett, head of e-commerce at Electrocomponents Plc ...
1.
anyone know where you get a basic e-commerce site for under £10k?, Internet Marketing Forum, johncourtney, 2 Aug 08
... anyone know where you get a basic e-commerce site for under £10k? anyone ... anyone know where you get a basic e-commerce site for under £10k? Hi Chloe ... Best John Courtney, Chairman Strategy Internet Marketing ( ...
2.
Advice on setting up an online division, Internet Marketing Forum, DaveChaffey, 9 Jun 08
... to the E-consultancy ( Managing an E-commerce team report, I have interviewed ... managers who can advise brands on digital strategy (rather than just the individual ...
3.
Keep 'em shopping, Internet Marketing Forum, stephfox, 26 Jun 08
... your analytics, testing and creative strategy, if you're looking for some ...
4.
Web developer recommendation, Internet Marketing Forum, TheOman, 30 Dec 06
... develped a long term start-up business strategy based around a social networking ...
5.
Are we heading for a backward step in E-commerce?, Internet Marketing Forum, Colin Cooper, 26 Apr 06
... Are we heading for a backward step in E-commerce? Are we heading for a backward ... Are we heading for a backward step in E-commerce? One of the themes of the ... Pilot Software: Aligning Execution with Strategy Tel: +44 (0)870 166 2435 ...
6.
Recruiting Website Manager, Internet Marketing Forum, Georubi, 22 Apr 07
... responsible for delivering my e-commerce strategy throughout our Group ...
1.
Branch Communications, Northamptonshire, South East
Areas of Expertise: E-Strategy, Online PR, Web Design, Email Marketing, PPC Managemenet and strategy, SEO Management, E-Marketing, Data Collection, Affiliate Marketing, Online Advertising, Search Engine Marketing.....
Clients: Butlins, Beachcomber, Keycamp, The Open University
2.
Fuzzbox, Garstang, Preston, North West
Areas of Expertise: Our main area of expertise is the design and development of e-commerce web sites for small to medium sized companies.
We also offer the following services:
web site development
web site hosting
web promotion
intranet and extranet developmen.....
Clients: Cannon Hygiene, Galaxy Cricket, Generation Gap, Viva Mexico
3.
digimedia, Leeds, North East
... plastic surgery group) 0113 273 3303 Web strategy. What is it? Good question ... are here to help you devise your web strategy - whatever your business. We ... purpose of it, and then we devise a strategy from there. That could ... from it and devised successful web strategy for businesses in many different ...
4.
Web Liquid Group, 50 Buttesland Street, London
Areas of Expertise: Online Advertising, strategic planning, communications planning, Media planning and buying, direct response & brand marketing, sponsorships, PPC strategy, creative concepts, banners & rich media production, E-Commerce, online marketing consulting, em.....
Clients: OpenSkies, Hilton Hotels, Avis Rent a Car, XL.com
5.
Medi@ctiv (Biodigm Ltd), Minehead, South West
... Internet services: E-mail, Web hosting, e-commerce, Web promotion and consultancy ... Web promotion and consultancy, Web strategy and development." B2B Web hosting ... hosting, domains, development, strategy, e-commerce, content, secure, ... Connectivity, Project Management, Security, Strategy / Business Planning, Programming ...
6.
iknowthe.net, Oxfordshire, South East
Areas of Expertise: Ecommerce Consulting, Online Marketing Strategy, Web Statistics Analysis, Search Engine Optimisation......
Clients: Mostly under NDA but range from Bluechip Multinational to local startup.
7.
Javelin Group, London
Areas of Expertise: Multi-channel retail strategy, mail order and e-commerce marketing, customer database management, contact centre processes and systems, CRM, enterprise order management, merchandise/stock management, logistics, user experience, technology solutions f.....
Clients: Our clients include the UK's most successful retailers:, B&Q, Debenhams, Tesco
1.
Managing Digital Teams - Afternoon - London Training, 14 Oct 2008
Description: Where is your organisation in terms of capability maturity?
• Why is knowing where you are critical?
• How can you plot where you are and where you are heading?
What functions does a digital tea.....
2.
Fast Track Digital Marketing - London Training, 20 Jan 2009 - 21 Jan 2009
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
3.
Fast Track Digital Marketing - London Training, 21 Oct 2008 - 22 Oct 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
4.
Fast Track Digital Marketing - London Training, 28 Jul 2009 - 29 Jul 2009
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5.
Fast Track Digital Marketing - London Training, 21 Oct 2009 - 22 Oct 2009
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
1.
VC
Description: Short for "Venture Capitalist"......
2.
B2C
Description: Acronym for Business To Customer. This is e-commerce as most people think of it, where businesses sell products directly to consumers......
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