Your search on "
customer acquisition" produced
306 results
1.
Online Customer Service and Surveys Briefing - Jan 2007, 30 Jan 2007
Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required).
The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources.
Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents.
Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......
2.
Select & Connect: Strategies for Targeted Acquisition and Retention
Organisation: CMO Council,
Price: Free
... 38; Connect: Strategies for Targeted
Acquisition and Retention CMO Council ... Council While marketers are making
customer development a priority, they ... realities that drive effective
customer targeting,
acquisition and retention ... maintaining significant contact with
customers - and when they do, they fail ...
3.
Organic Customer Growth for Financial Services Institutions
Organisation: SAS Institute Inc.,
Price: Free
... Organic
Customer Growth for Financial Services Institutions SAS Institute ... industry has shifted from mergers and
acquisitions to attracting and retaining ... to attracting and retaining quality
customers. Read this paper to learn ... Read this paper to learn how applying
customer value to your organization ...
7.
HP rp5000 Point of Sale System, 1 May 2006
Organisation: Hewlett-Packard Company,
Price: Free
... rp5000 drives efficiency throughout the
customer chain. <p></p> Combining ... helping to drive down both the cost of
acquisition and long-term total ...
1.
Q&A: Dr Dave Chaffey on Managing Digital Channels, 22 July 2008
... digital marketing, such as strategy, customer acquisition, conversion and retention ... management, Dell EMEA Consumer; head of customer acquisition (all channels) at EDF ... and responsibilities in areas of customer acquisition, conversion and retention ... analytics, and other customer insights from purchase history and customer profiling ...
2.
Audit checklist - best practice in managing digital channels, 26 March 2008
... terms of sales, cost of acquisition, profitability and customer loyalty? ... Step 4. Marketplace analysis. Customer insight is key, i.e. qualitative ... qualitative and quantitative research of customer characteristics, behaviours ... channels in areas of customer acquisition, conversion and customer experience ...
3.
Breaking the email addiction, 12 June 2008
... digital era as a vertical line. Acquisition is on the left, Retention ... breaking the cycle of acquiring the same customer over and over again. This ... course the media owner providing the customer acquisition). The Steps (all ... the actions you can take to ensure customers come back for more - without ...
4.
Avinash Kaushik on visitor experience optimisation, 1 April 2008
... order to gain further insight into customer behaviour. What challenges ... gain an understanding of cross channel customer behaviour; you can understand ... want to have a holistic view of your customers. Take promises of your consultants ... companies gain by merging voice of customer insights with analytics findings ...
5.
Acquisition 2.0: affiliates & search are not enough, 23 May 2008
... Acquisition 2.0: affiliates & search are not enough Fundamental elements ... enough Fundamental elements of the customer-marketer relationship are changing ... appreciate something important: How customers interact via the web with ... experiences must be the future of online customer acquisition and challenged the ...
6.
Peter Hanford, SportingOdds.com, talks about Online Gaming, 13 June 2006
... team and manages all aspects of customer acquisition for SportingOdds.- ... transparency that the internet provides. Customers can see which bookmaker is ... price. The result is an increase in customer promiscuity that you wouldn ... betting margins as bookmakers compete for customers through their odds.Other challenges ...
7.
Powell joins Mailtrack from LBM to head up Sales Team, 30 July 2008
... of Gary Powell as Head of Sales and Customer Relations. Powell, who ... growth through an aggressive client acquisition plan, bringing Mailtrack ... responsible for implementing a new client acquisition strategy that achieved significant ... independently run and with its customer acquisition specialist arm Mailtrack ...
1.
Customer Acquisition Costs, Internet Marketing Forum, NickV, 6 Oct 06
... Customer Acquisition Costs Customer Acquisition Costs Hi - Can anyone help ... anyone help me find a guide to UK customer acquisition costs by sector? - ... costs a bank £400 to acquire a new customer by traditional means / costs ...
2.
Thoughts on growing your business – what to do first?, Internet Marketing Forum, AndyHoustoun, 29 Sep 05
... get you right back into the race for customers. But, what is tactical and ... different cross-company needs, from the customer facing requirements of merchandising ... tracking, call-for-acquisition, seamless end-to-end customer experience ... retention, cross-channel integration, and customer care; to the business facing ...
3.
E-mail Marketing - why you'll need to sort it out very soon, Internet Marketing Forum, Weston, 10 Feb 06
... marketing, but rather the importance of customer communication generally. ... communication generally. The cost of acquisition is getting higher, both ... including: • more marketers vying for customers’ attention; • more channels ... channels for marketers to shout at those customers; • media inflation means ...
4.
E-marketing Essentials - March 2006, Internet Marketing Forum, DaveChaffey, 6 Mar 06
... article this month is about online customer experience management - a concept ... of e-businesses turns more from customer acquisition to retention and growth ... person with that role who controls the customer experience to achieve a consistent ... consistent quality of experience across customer acquisition, conversion, retention ...
5.
Bid management software, Internet Marketing Forum, TomSamuels, 19 Oct 05
... optimise PPC campaigns so that a target customer acquisition cost can be met? ...
6.
Mega brands and micro brands - what role is the internet playing?, Internet Marketing Forum, Ashley, 13 Sep 05
... product or service line and take its customers with them. Obvious examples ... in a wealth of inbound links if the customer doesn't know your URL anyway ... micro brand. Customer service and "customer promise". Customers' expectations ... So speed, relevance and quality of customer service are becoming much more ...
1.
cScape, Clerkenwell, London
Areas of Expertise: cScape implemented the world's first ever live project on Microsoft Office SharePoint Server 2007 (MOSS), to deliver a Web 2.0-enabled website for Ministry of Sound • cScape has brought together all its consulting services forming the Customer Engage.....
Clients: Microsoft, Barclays, Ministry of Sound, Peugeot
2.
Surveylab, Surrey, South East
Areas of Expertise: Online surveys & research
Our technology and methodology works for all types of online research, although our specific expertise is in customer and employee satisfaction & loyalty surveys. We have designed/built and maintain customer satisfaction .....
Clients: Alliance & Leicester Commercial Bank, BAA, Eaga, Marie Stopes International
3.
Keynote, London
... indices for vertical markets and leading customer research provides critical ... critical business insight into online customer experiences, industry trends ... innovative solutions in three broad areas: customer experience management (CEM ... Web monitoring and measurement. Customer Experience Management Solutions ...
4.
Digital Response Media Ltd, Watford, South East
Areas of Expertise: Search Engine Marketing, Email Marketing, Affiliate Management, Lead Generation, Data, Customer Acquisition, List Broking, Email Design, Data Capture, Data Cleaning, Online Lead Generation, Media Planning, PPC, SEO,.....
Clients: TBG London, AOL Broadband, American Express, AWD Finance
5.
Mailtrack Limited, 5-11 Westbourne Grove, London
... marketing solutions. Mailtrack’s customers are brand marketers and marketing ... the maximum possible value from their customer database: • Match the appropriate ... contacts for customer acquisition • Convert prospects to customers ... sell products • Retain or win back customers • Measure and analyse all ...
6.
Andrew Gerrard, Consultant
Areas of Expertise: Marketing Consultant. Specialist in integrated IT, Technology, online and New Media digital media marketing. Comprehensive experience across the full marketing & communications mix in B2B, strategic marketing, customer acquisition & retention - CRM, planning and tactical activity execution......
7.
DC Interact, London
... campaign or providing our clients with the customer insight that underpins the ... really want to interact with their customers. Leading UK digital sales ... design, as well as digital marketing, customer data management and insight ... clients acquire, convert and retain customers by creating online advertising ...
1.
Managing Digital Teams - Afternoon - London, 14 Oct 2008
Description: Where is your organisation in terms of capability maturity?
• Why is knowing where you are critical?
• How can you plot where you are and where you are heading?
What functions does a digital tea.....
2.
Fast Track Digital Marketing - London, 5 Aug 2008 - 6 Aug 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
3.
Fast Track Digital Marketing - London, 21 Oct 2008 - 22 Oct 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
4.
Fast Track Digital Marketing - Manchester, 8 Oct 2008 - 9 Oct 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5.
Fast Track Digital Marketing - London, 23 Sep 2008 - 24 Sep 2008
Description: WHO IS THE COURSE FOR?
The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
1.
acquisition cost
Description: The total cost of acquiring a new customer (including advertising & marketing expenses etc). Studies have shown it typically costs 5 times as much to acquire a new customer than to market to an exist.....
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