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1. Landing Pages and Conversion Efficiency, 11 May 2006
Organisation: E-consultancy, Price: £49 or free to subscribers
Description: This is the last of our SEO Best Practice sub-guides, and is dedicated to the fine science of Landing Pages and Conversion Efficiency. After all, why bother attracting visitors from search engines if you do a poor job of converting them into customers? Landing pages are extremely important if you are to maximise returns from your investment into organic or paid-search. Best in breed landing pages will inform and persuade visitors, to help them progress down the purchase path towards the checkout. We have 12 landing page guidelines to help you generate more successful customer journeys, and fewer dropouts. Here’s what’s contained within: What is conversion efficiency? Why does it matter? What is a landing page? Defining landing page objectives Measuring landing page effecti.....

News

 
1. DoubleClick Q2 2005 EMEA email trend report demonstrates the continued strength of email as a marketing tool, 11 November 2005
... indicators saw non-bounce rates (emails sent minus the bounce-backs) continue ... continue to improve; click-through rates have increased and spam complaints ... Though other metrics did show open rates falling in EMEA, this is largely ... alter how marketers can use the open rates as a valid method of measuring ...
2. Deliverability is costing you money, 28 March 2008
... your own benchmarks for open rates, click rates and conversions. It ... count against you.   Your complaint rates are affected by: - Data Management ... contacts encouraging low complaint rates? - Campaign metrics: what ... what are your average bounce, complaint and unsubscribe rates? There are ...
3. Pindar Graphics unveils e-commerce benchmarking analysis services, 12 February 2008
... metrics such as session length, bounce rates and pages visited and transactional ... checkout abandonment and conversion rates. Roger Willcocks, Director ...
4. Why you need to know PPC to be great at SEO, 22 August 2008
... understand the importance of click through rates (CTRs) because PPC managers will ... Instead, you would try and keep the bounce rate low by selecting a PPC landing ...
5. Emailcenter release latest version of their Maxemail email marketing software, 6 November 2006
... along with monitoring the bounce, open and click-thru rates at each ISP. ... customers have been experiencing click-thru rates as high as 45%.” Major enhancements ... including dynamic content * Automated bounce and unsubscribe management ...
6. Website Usability in a Nutshell: new free white paper from Squiz, 18 January 2008
... positively anchored as they browse, and ‘bounce rates’ are reduced * Paying ... the difference in terms of conversion rates.” “Our new usability paper ...
7. Google Analytics out of beta, new features added, 13 June 2007
... correction in the colours used to flag up bounce rates and better AdWords integration ...

Forum

 
1. Bounce Rates: a good or bad thing?, Internet Marketing Forum, VixP, 28 Jan 08
... Bounce Rates: a good or bad thing? Bounce Rates: a good or bad thing? I ... conversion rates and reducing our bounce rates. Our bounce rates fluctuate ... landing page but in general our bounce rates are quite high at around 60 ... around 60%.  It is obvious that the bounce rate should be reduced but we ...
2. Bounce Rates: a good or bad thing?, Internet Marketing Forum, SallyKavanagh, 6 Feb 08
... Bounce Rates: a good or bad thing? Bounce Rates: a good or bad thing? ...
3. why are arrival rates from online ads so low?, Internet Marketing Forum, NeilWarren, 11 Jul 08
... are arrival rates from online ads so low? why are arrival rates from online ... PPC, SEO, banners, whatever "bounces" - and Bounce Rate is a feature of ...
4. why are arrival rates from online ads so low?, Internet Marketing Forum, NeilWarren, 11 Jul 08
... are arrival rates from online ads so low? why are arrival rates from online ... twice as likely to hang around (not bounce) as traffic coming from generic ...
5. Open Rate Accuracy??!!, Internet Marketing Forum, ChloeThomas1, 22 Jun 07
... with Daniel. The real value of open rates is in tracking them over time ... . But remember not to look at open rates in isolation, look at them alongside ... alongside the more accurate click rates, bounce rates, and conversions (if you ... limitations / assumptions of using open rates, as these will also have an effect ...
6. Adwords Budget?, Internet Marketing Forum, DenisK, 20 May 07
... of  clickthrough, conversion  or bounce rates.  At the end of the day it ...
7. Advice on Email marketing system, Internet Marketing Forum, MarkKirby, 19 Apr 07
... we have recently found that the bounce rates and number of emails being ...

Supplier Directory

 
1. SMS Short Codes, Primrose Hill, London
Areas of Expertise: - SMS Mobile Marketing & Advertising UK - Mobile Response Marketing - Premium Rate SMS Short Code Services ~ reverse billing - Inbound & Outbound Mobile Marketing Campaigns - SMS Voting - SMS Reverse Auctions - SMS Charity Donation Service - S.....
Clients: BUPA Travel, DIAGEO, COMPUTER CABS, The National Accident Helpline
2. StrongMail, Bicester, Oxfordshire, London
Areas of Expertise: High performance email delivery servers that integrate a complete set of delivery, tracking and management capabilities into a single platform that is optimized for high deliverability......
Clients: MySpace.com, Williams-Sonoma, The Gallup Organization, eHarmony

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