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Research

 
1. Internet Statistics Compendium - July 2008, 25 Jul 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on social media, video-on-demand, use of operating systems and mobile internet advertising. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, podcasts, online customer service and social networks There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics .....
2. Affiliate Marketing Networks Buyer's Guide (2006), 3 Oct 2006
Organisation: E-consultancy, Price: Free for subscribers
Description: E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks. The 179-page affiliate marketing guide is the third produced by E-consultancy, which first commissioned research into the sector in 2004. Our market research suggests that the UK affiliate marketing sector will be worth more than £2 billion in 2006, with 60% growth this year. The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to give you a better understanding of issues relating to affiliate marketing) and practical advice on how to choose a network. There is also insight from key industry players, a vendor mat.....
3. Future of B2B Online Marketing Briefing 2007, 10 Oct 2007
Organisation: E-consultancy, Price: Free
... Future of B2B Online Marketing Briefing 2007 E-consultancy E-consultancy ... consultancy roundtable on the Future of B2B Online Marketing held in September 2007 ... different are B2B and B2C? -) B2C online marketing trends - Impact on B2B online ... . . 0kb Microsoft Word 2007 B2B Digital Future Online , Business ...
4. Putting the Relationship Back in Relationship Marketing - Driving Value through Customer Engagement and Advocacy
Organisation: MarketBridge, Price: Free
... the Relationship Back in Relationship Marketing - Driving Value through ... MarketBridge The goal of Relationship Marketing (RM) is to develop and maintain ... Nowhere is RM more important than in the B2B context, where continued business ... While RM initiatives are standard in B2B enterprises, marketers seldom ...
5. Customer Affinity: The New Measure of Marketing
Organisation: CMO Council, Price: Free
... Customer Affinity: The New Measure of Marketing CMO Council Despite an ... focus on customer engagement, most B2B technology companies continue to ... according to research by the Chief Marketing Officers (CMO) Council. Most ... technology companies measure their marketing effectiveness. The study uncovers ...
6. Akamai Application Performance Services for the Manufacturing Industry
Organisation: Akamai Technologies, Price: Free
... personalities. They're the ultimate B2B online channel, with high&#45 ... management, sales inventory systems or a marketing brochureware sites, Akamai ...
7. Create B2B Relationships, Build Trust and Increase Sales
Organisation: Marketo, Price: Free
... Create B2B Relationships&#44; Build Trust and Increase Sales Marketo ... prospect some space. <p></p> In the B2B marketing world&#44; this &#34;dating ...
8. Building Effective Landing Pages
Organisation: Marketo, Price: Free
... just as in the consumer market&#44; B2B buyers now use search to begin their ... buying process. How many&#63; 93% of B2B buyers use search when starting ... buying process. <p></p> It&#39;s the B2B marketer&#39;s job to help educate ... <p></p> 1. Leverage search engine marketing so customers who are seeking ...

News

 
1. Birth of a B2B technology marketing agency - Velocity, 10 December 2007
... of a B2B technology marketing agency - Velocity Velocity brings B2B into ... Velocity, the London-based technology marketing consultancy, has reinvented ... has reinvented itself as “the B2B technology marketing agency for the Interweb ... Client Services Director and new digital marketing practice in one fell swoop ...
2. Don't believe the hype! A new best practice B2B technology marketing paper from Velocity, 11 August 2008
... the hype! A new best practice B2B technology marketing paper from Velocity ... from Velocity Velocity, the leading B2B marketing agency for technology companies ... Riding the Hype Cycle: The role of marketing in each stage of Gartner’s ... successfully - using a variety of solid marketing techniques to turn the Hype ...
3. Email continues to be the marketing tool of choice for B2B marketers in the UK., 19 July 2007
... Email continues to be the marketing tool of choice for B2B marketers in the ... in the UK. Survey shows that email marketing is now considered to be an ... considered to be an integral part of the B2B marketing mix and most UK businesses ... email to grow. According to email marketing provider Newsweaver, email ...
4. WebCollage cited in survey on B2B CMO priorities for 2008, 13 March 2008
... WebCollage cited in survey on B2B CMO priorities for 2008 WebCollage cited ... 2008 WebCollage cited in survey on B2B CMO priorities for 2008 “WebCollage ... Forrester Research’s February 2008 report: B2B CMO Investment Priorities for 2008 ... recommended investment priorities for marketing executives, one of which is ...
5. ShipServ adds Velocity to web marketing effort - B2B technology marketing agency wins major web re-design project, 18 January 2008
... adds Velocity to web marketing effort - B2B technology marketing agency wins ... marketplace, has chosen Velocity, the B2B technology marketing agency, to execute ... opportunities we face," said John Watton, VP Marketing, ShipServ, "Their creative ... Velocity is the consulting-led B2B marketing agency for the Interweb ...
6. Euroffice.co.uk pioneers B2B email marketing, 9 May 2007
... Euroffice.co.uk pioneers B2B email marketing Online office products retailer ... small businesses, has selected email marketing specialist Lyris UK ( to ... percent last year. The targeted digital B2B communications will focus on engaging ... conditions. Email is a key element in its marketing strategy and was initially ...
7. WebCollage introduces new prospect engagement tool, 10 June 2008
... engagement tool Sales Advancer Enables B2B Sales Reps to Educate & Track Prospects ... the latest addition to its family of B2B solutions. By using the Sales Advancer ... automatically syndicating and embedding marketing assets – such as white papers ... extends WebCollage’s visibility into the B2B sales cycle by enabling business ...

Forum

 
1. B2B ecommerce marketing resources - recommendations pls, Internet Marketing Forum, CatherineWB, 22 Mar 08
... B2B ecommerce marketing resources - recommendations pls B2B ecommerce marketing ... following useful in parts: ( - B2B Marketing Online ( - the introductions ... resources, as well as listing his own marketing books most of which have sections ... chapters addressing B2B as part of the mix. Search out specific B2B items - ( ...
2. Email Marketing Resource Centre: who am I missing?, Internet Marketing Forum, SeanDuffy, 3 Apr 06
... Email Marketing Resource Centre: who am I missing? Email Marketing Resource ... Resource Centre: who am I missing? Email Marketing Resource Centre: who am I ... list broker which can help source any B2B and B2C data for you. ( ... people make the most of their email marketing. I'm keen to make this ...
3. B2B ecommerce marketing resources - recommendations pls, Internet Marketing Forum, charonmatthew, 12 Mar 08
... B2B ecommerce marketing resources - recommendations pls B2B ecommerce marketing ... there I'm on the hunt for good B2B online marketing resources, principally ...
4. B2B Online Marketing (indirect sales of low involvement product), Internet Marketing Forum, LinusGregoriadis, 17 Jan 08
... B2B Online Marketing (indirect sales of low involvement product) B2B Online ... sales of low involvement product) B2B Online Marketing (indirect sales of low ... briefing we published last year about B2B marketing. ( (free to registered ...
5. How to measure "false positives", and what are average open rates, in B2B email marketing,, Internet Marketing Forum, PaulCrabtreeAdestra, 14 Apr 07
... what are average open rates, in B2B email marketing, How to measure "false ... what are average open rates, in B2B email marketing, Hi Barney I've a ... look at is the DMA's National Email Marketing Benchmark study: ( ... Benchmark study: ( Although not B2B specific, the research is the most ...
6. What is the best lead time for a B2B webinar, to ensure good attendance?, Internet Marketing Forum, punti, 11 Jul 08
... What is the best lead time for a B2B webinar, to ensure good attendance ... attendance? What is the best lead time for a B2B webinar, to ensure good attendance ... heard mixed opinions as to the best marketing lead time to promote a webinar ... common consensus amongst other fellow B2B Marketing professionals. Greatly ...
7. B2B ecommerce marketing resources - recommendations pls, Internet Marketing Forum, gugo, 12 Mar 08
... B2B ecommerce marketing resources - recommendations pls B2B ecommerce marketing ... google reader. 2)  Some books. ( Marketing Management  from Alvin Kotler ... Management  from Alvin Kotler. ( B2B list from amazon. 3)  Websites ...

Supplier Directory

 
1. Large Design Ltd, Shoreditch, London
Areas of Expertise: Branding, Web Design, Viral Marketing, Interactive TV, CD-Roms, Content Management Systems, E-commerce and print design......
Clients: Aegin Asset Management, Agent Provocateur, Bang & Olufsen, De Beers
2. M J Hughes Design Ltd, East Finchley, London
Areas of Expertise: Advertising, branding, e-marketing and design for print and web......
Clients: Graphics Personnel, The Caravan Club, London Metropolitan University, Ferguson Hill Studios
3. Marketing Outsourced, Islington, London
... Marketing Outsourced 15 Heaven Tree Close Islington London Mostly SME ... Mostly SME IT companies and some B2B SME's in growth mode - contact for ... 020 7354 5657 Marketing Outsourced is a well established marketing consultancy ... alternative to recruiting dedicated marketing staff or retaining large agencies ...
4. Kinexus Internet Ltd - email iQ, Balham Hill, London
Areas of Expertise: All aspects of Email Marketing. From stragegy, design, copywriting, broacasting, email deliverability issues and legal compliance B2B Email Marketing. B2C Email Marketing. Permission Email Marketing. Email Marketing and London. Email Marketing Ser.....
Clients: Banking & Finance, Charities, Estate & Property, Event Management
5. UK Business Advertiser, Holyhead, Wales
Areas of Expertise: UK Business Advertiser provides a Targeted and Corporate Lead Generation Service by creating Highly Tracked and Effective Email Marketing Campaigns......
Clients: BMW, Panasonic, Philips, Sanyo
6. Ruttens.com, Unknown
... situations: - develop/improve your brand/marketing plans - deliver internal ... evaluate pitches/credentials, co-ordinate marketing projects, improve cost base ... years of pan-European expertise in B2B/ high-tech sectors. Helping large ... grow revenue/win rate and leverage marketing knowledge through competitive ...
7. Velocity Partners, Surrey, South East
Areas of Expertise: Strategic consulting, online marketing, positioning, messages, advertising, email campaigns, online PR, web relations, seo, pay-per-click, business blogging, social media.....
Clients: BT Global Services, Gartner, ip.access, Microsoft

Events

 
1. Fast Track Digital Marketing - London, 23 Sep 2008 - 24 Sep 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
2. Fast Track Digital Marketing - London, 25 Nov 2008 - 26 Nov 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
3. Fast Track Digital Marketing - Manchester, 8 Oct 2008 - 9 Oct 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
4. Fast Track Digital Marketing - London, 21 Oct 2008 - 22 Oct 2008
Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with .....
5. Multi-Channel Marketing - Morning - London, 14 Oct 2008
Description: The multichannel challenge for organisations • Too many channels – don’t upset the retailers, or sales! • Too many lines – on, off, above, below • Too many suppliers – mail, ad’s PR, digital, fiel.....

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