Most Recent


[ Sponsored Links ]

Advertise here »

Best Practice Guides

Online Retail 2007: Checkout Special
Online Retail 2007: Checkout Special

This special report about the online retail checkout process takes a detailed look at how e-commerce sites can reduce abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco).

Problems with the checkout process remain the biggest single source of revenue loss for most e-commerce businesses.

 
Web Design Best Practice Guide
Web Design Best Practice Guide

Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to do an effective job.

At more than 350 pages in length we believe this one of the most comprehensive reports of its kind available, and should provide you with a steer on all the key aspects of website design.

 
Paid Search Marketing (PPC) - Best Practice Guide
Paid Search Marketing (PPC) - Best Practice Guide

Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.

Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketing teams, agencies, paid search consultants and strategists.

 
Search Engine Optimization (SEO) - Best Practice Guide
Search Engine Optimization (SEO) - Best Practice Guide Our SEO Best Practice Guide is THE definitive guide to increasing your site traffic through search engine optimization. Learn the best practice techniques to improve your approaches for page inclusion, keyphrase analysis and strategy, on-page optimization, building quality external links and improving internal link structures. This in-depth, but accessible report gives you:
  • 208 pages or recommendations which will help you review the effectiveness of your SEO
  • Details on how 70 different positive ranking factors can help you improve your position in the natural listings
  • 50 practical tips to improve SEO results
  • 50 key recommendations on how you can manage SEO more effectively
  • Success factors which can be applied for both enterprise SEO and smaller businesses
  • Guidelines on ethical SEO to minimise your risks on SEO
We will also be updating the guide through online updates and annual updates, so that it stays up-to-date.
 
Managing an E-commerce Team: Integrating Online Marketing into your Organisation
Managing an E-commerce Team A fascinating benchmarking report looking at best practices in managing an online marketing or e-commerce team. Based on research with 90 leading online marketing or e-commerce organizations. This research report covers:
  • Common issues and challenges faced by online marketing managers
  • Different strategies and best practice approaches to meet these challenges
  • Practical solutions to these challenges
  • A typical stage model of development in E-commerce capability
  • Statistics on online marketing spend, e-commerce team structures, insourcing vs. outsourcing
 
Web Project Management: Best Practice Guidelines
Web Project Management: Best Practice Guidelines

Our Web Project Management guide is a great tool for learning the best practices behind successful web projects.

We surveyed over 600 web project managers to glean their best practice advice for managing web projects.

Our guide packages their most valuable tips and tricks for staying on time, on budget and maintaining quality standards.

 
Winning New Work: A Business Development Guide for UK Digital Agencies and Consultants
Wining New Work A 65 page guide for UK digital agencies and consultants on how to win more work through effective business development. Key sections are:
  • Generating Leads
  • Winning the Pitch
  • Industry Comment
 
Online Retail User Experience Benchmarks
Online Tetail

This 63-page guide focuses on 15 of the most popular retail sites in the UK and compares them, side by side, against a variety of metrics, to benchmark best practice.

Top online shopping websites featured include Amazon, Argos, Tesco, Figleaves, johnlewis.com, Carphone Warehouse, Dialaphone, O2 and dabs.

This pioneering study on the user experience of retail sites is invaluable for any company processing sales online. It will demonstrate beyond doubt that improvements to Search, Promotion and Support will lead to increased sales and happier users. Find out how!

Subscribe for only €299