Proven Online Subscription Sales Tactics: 32 Case Studies & 25 Tactics to Get More Paid Subscribers
For the past three years, ContentBiz editors have gone to people who really know how to sell online subscriptions - actual publishers and marketers - to get their practical advice and real-life data. Now you can get the results of more than 500 hours of publisher interviews to learn from the horse's mouth what works and what doesn't, including:
1. Setting prices for subscriptions
2. Converting free readers into paid subscribers
3. Renewing more subscribers
This special report includes marketing data and practical advice from 16 business-to-business subscription sellers and 16 business-to-consumer and investor subscription marketers from niche business sites to the likes of WSJ.com and FT.com.
Get practical answers to your toughest subscription marketing questions:
- How much of the content on my site should be free, and how much should I put behind the paid-only wall?
- How can I spreadsheet out the bell-curve in estimated sales when I first take a publication from free to paid? How can I project later sales?
- Which specific marketing tactics - site tours, free-gift-with-order, 15-day trials, etc. - really work, and how can I make them work harder for me?
- What are realistic expectations when it comes to campaign response rates?
- How can I position my content so it appears to be radically more worthwhile than free content on the Web?
- What sort of drop-off over time should I expect for month-to-month subscribers?
- How can I design my site so more visitors convert into buyers
Table of Contents:
- Part I: Top 3 Tactics to Improve Your 2003 Subscription Sales
- Part II: 7 Useful How-to Articles on Selling Subscriptions Online
- Part III: 16 Best of ContentBlog on Selling Subscriptions Online
- Part IV: 16 Case Studies about Selling Online Subscriptions to Business Executives and Entrepreneurs
- Part V: 15 Case Studies about Selling Online Subscriptions to Consumers
- Part VI: Useful Summaries from ContentBiz Subscription Sales Summits
Topic Relevant Keywords
Subscriptions, Subscribers, Online Content, Membership, Members, Publishing, Charging for Content, Editorial
Download
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "Proven Online Subscription Sales Tactics" (694.7 kb .pdf) »
