Online Media Planning and Buying - Roundtable Briefing, May 2007

This is a free 11-page briefing based on an E-consultancy roundtable about Online Media Planning and Buying held in 2007. (registration required).

The document contains the following:

-) A Market Overview, including market trends and valuation
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Best practice, research and measurement
-) Resources
-) Online video advertising
-) Online ad networks

Attendees included representatives from the following companies: Advertising.com, Blue Barracuda, COI, Deloitte, DNA, E-consultancy and Lloyds TSB.

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The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Online Media Planning and Buying Briefing May 2007" (332.8 kb .doc) »