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Managing an E-commerce Team: Integrating Digital Marketing into your Organisation - Dr Dave Chaffey, E-consultancy, June 2005
As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities.
This interview and survey-based research report assesses for a range of medium to large UK organisations:
- Common issues and challenges faced by managers responsible for digital marketing
- Different strategies and best practice approaches to meet these challenges
- Practical solutions to these challenges
- A typical stage model of development in E-commerce capability
Two signifcant outputs included in the full report are:
- A 5 stage capability maturity model for E-commerce has been defined which enables organisations to benchmark their E-commerce capability with other organisations
- 20 best practice recommendations have been identified with detailed checklists of approaches to consider
Other key questions answered include:
- How important is E-commerce as a channel now, and in 5 years?
- What is the potential for capability improvements?
- How is E-commerce organisationally located and controlled?
- How should you structure an digital marketing team?
- How do companies plan for E-commerce?
- What are the biggest challenges facing E-commerce managers?
- How much do companies spend on E-commerce as a % of their marcomms budgets?
Download the free sample below for a full table of contents and further details on the research and report.
Download:
The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:
Download "Managing an E-commerce Team [Free Sample]" (670.7 kb .doc) »
