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A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.

Our latest version contains numerous updates including new data on social media, video-on-demand, use of operating systems and mobile internet advertising.

The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

Other recent updates include online ad spend, podcasts, online customer service and social networks.

There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.

The sections include the following:

• 1. Usage and Demographics
• 2. E-commerce
• 3. Online Marketing
• 4. Multi-Channel Marketing / Commerce
• 5. Site Performance and User Technology
• 6. Mobile – UK Market
• 7. Interactive TV – UK Market

There are many sub-sections, which drill down into topics to provide all the detail you need. Section 1 is a good example of this, and sub-divided as follows:

• 1.1 Global Reach / Penetration of Interactive Services
• 1.1.1 Internet penetration levels by country
• 1.1.2 2004 e-readiness top 10 rankings
• 1.2. UK Reach / Penetration of Interactive Services
• 1.2.1 Internet access by UK region
• 1.3 Media Consumption Figures – Internet and Other Media
• 1.3.1 Consumption time by medium
• 1.3.2 TV and the internet
• 1.3.3 Radio and the internet
• 1.3.4 Print and the internet
• 1.4 Broadband Adoption
• 1.4.1 Levels of UK connectivity
• 1.4.2 Broadband adoption / penetration
• 1.4.3 Broadband’s affect on E-commerce
• 1.5 Usage Patterns by Location of Usage
• 1.5.1 Home
• 1.5.2 Work / Business
• 1.5.3 Schools
• 1.5.4 Other / Internet cafés
• 1.6 Age and Gender Usage Variations
• 1.7 What Users are Doing and Looking at Online
• 1.7.1 What European users are going online for
• 1.7.2 What UK users are going online for
• 1.7.3 Use of streaming
• 1.7.4 User-generated content
• 1.8 Social Media
• 1.8.1 Social networking
• 1.8.2 Blogging
• 1.8.3 Online video and video-sharing
• 1.8.4 Ratings and reviews
• 1.8.5 User-generated content
• 1.8.6 Widgets
• 1.8.7 Online PR and reputation monitoring

A sample is available below for free with various internet statistics included and a full table of contents, to show you what you’re missing.


internet, stats, web, online, demographic, penetration, research, statistics, market data, figures, charts, facts, numbers

The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "SAMPLE: Internet Statistics Compendium - July 2008" (633.9 kb .doc) »