Measurement, Analytics and Optimisation Briefing - March 2008

This free, 16-page briefing contains a write-up of an E-consultancy roundtable on Measurement, Analytics and Optimisation (registration required).

The document contains the following:

-) Overview of marketplace (including valuation and trends)
-) A summary of the discussion
-) Relevant statistics
-) Resources and links

Topics discussed included:

-) Strategic approach and integration
-) Overcoming barriers: lack of senior buy-in and IT blockages
-) Personalisation and segmentation
-) Back-to-basics
-) Optimisation
-) Multi-channel approach
-) Privacy

Attendees included representatives from the following organisations: Argos, AXA-PPP, BT, Camelot, Estee Lauder, House of Fraser, Informa, Lynchpin, Maxymiser, Omniture, Optimost, Propertyfinder, Signet, Vodafone, WebTrends.

Topic Relevant Keywords

Web, Analytics, Optimisation, Optimization, measurement.

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