Affiliate Marketing Briefing - March 2008

This free, 11-page briefing contains a write-up of an E-consultancy roundtable on Affiliate Marketing (registration required).

The document contains the following:

-) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Polarisation between super-affiliates and smaller affiliates
-) Best practice for incentivising affiliates
-) Greater communication between merchants and affiliates
-) Role of affiliate networks
-) Improving affiliate performance
-) The future of affiliate marketing

Attendees included representatives from the following organisations: affiliatehealthcheck.co.uk, AKQA, audible.co.uk, buy.at, Carphone Warehouse, Firebox.com, lastminute.com, Mars Drinks, Norwich Union, OMG, P+O Ferries, TheTrainLine.com, YELL.

Topic Relevant Keywords

Affiliate marketing, networks, CPA, networks, merchants, communication

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The following files are available for download. Right click and choose 'Save Link / Target as' to save the file to your computer:

 Download "Affiliate Marketing Briefing March 2007" (175.1 kb .doc) »