Content Management - News and Blog

There was an interesting post yesterday on TechCrunch about the use of Google Trends to drive editorial.

Apparently, a number of publishers are leveraging the data from Google Trends to find hot keyword trends, and taking advantage of the blazing speed at which Google spiders new content on blogs and content sites to produce content catered specifically to those hot keywords.

I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs it is moving in the right direction.

On Tuesday, Google announced on the YouTube blog that it would be adding "click-to-buy" links on the pages of videos owned by the site's partners.

Billions of dollars in market cap. Gone. In minutes.

It wouldn't be surprising to learn of Apple shareholder heart attacks after a rumor that Apple CEO Steve Jobs suffered a massive one resulted in a quick but rapid drop in Apple's stock price last Friday.

So you have a PDF document that you want to share with the world. Or you have a PowerPoint presentation that you want to make easily accessible to your company's stakeholders.

You could upload these documents to the web in their original form but there's no guarantee that those downloading them will have all the software required.

The importance of good copy cannot be understated. Whether you're writing copy for your website, an email newsletter or offline marketing materials, copy can mean the difference between a sale and a lost customer; success and failure.

In the current economic climate, marketers and business owners need to take a close look at how they can improve the effectiveness of their websites.

Whilst the economic downturn is unlikely to result in any decline in online volume, we are already starting to see online business growth start to slow slightly, as consumers tighten their belts in the face of escalating food and fuel bills, as well as rising borrowing costs.

Last week, E-consultancy's Graham Charlton discussed the benefits of running a corporate blog.

As more and more companies are asking employees to blog (or considering asking employees to blog) in an official capacity, one of the things that goes unrecognized is the importance of using a blogging platform that is easy to set up and easy to maintain for multiple users.

What happens when a retailer allows individual stores to control local customer communications?

I guess it depends on the level of training and guidance afforded to staff, but oftentimes things can go awry, especially when it is patently clear that there’s no kind of instruction from head office.

If your website is hosted on an Apache web server, .htaccess is a great way to create SEO-friendly URLs, take care of issues that can harm SEO and make your life as a webmaster more convenient.

As I've discussed quite a bit recently, the economics of blogging are often tough for both bloggers and the operators of blogging businesses.

I've noted that many blogging businesses appear to have a real problem - the cost of producing content exceeds the revenue that they're able to generate from it.