Affiliate Marketing - News and Blog

Chris King, BT's head of affiliate sales, gives us some thoughts on the telecoms and media group's online strategy and the growth prospects for the affiliate channel in a tough economic environment.

He also tells us how BT keeps the information flowing between it and super-affiliates, who of course play a big role in the company's sales efforts.

Chris King, BT's head of affiliate sales, gives us some thoughts on the telecoms and media group's online strategy and the growth prospects for the affiliate channel in a tough economic environment.

He also tells us how BT keeps the information flowing between it and super-affiliates, who of course play a big role in the company's sales efforts.

E-consultancy has just published its latest  Affiliate Marketing Roundtable Briefing (free to registered E-consultancy users) which covered topics such as the attribution of commissions and the policing of affiliates.

Lenstore.co.uk is a fast-growing etailer of contact lenses that was founded late last year. 

The company aims to target consumers who buy their lenses online and go to their opticians for professional care -  a trend that is apparently less prevalent in the UK than other countries, such as the US and Sweden.

We asked director Mitesh Patel how he is looking to change that, as well as where he sees the brand going.

New research published by E-consultancy today shows a trend towards reduced investment in affiliate marketing over the past 12 months. Why has this digital sector seemingly gone into reverse?

Does the internet industry need yet another awards night? After three years of debating this question we've decided that there's a bit of a gap in the market. And this is why we’ve just announced the launch of our Innovation Awards.

Entries are now open for those clients, agencies and suppliers that have been involved in innovative web projects and technologies during the past year. There are 15 categories to choose from.

Judging will be determined by E-consultancy's analysts and a panel of industry experts including Apple, Google, Dyson, BBC, Orange and innocent drinks.

The awards will be announced and presented at London's glitzy Park Lane Hotel on 2nd December.

Never has something seemingly so simple as page tagging caused so many problems. 

Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly. 

With purse strings tightening across the UK, now seems an especially good time to own a cashback and reward site. 

So we’ve posed a few questions to Neil Durrant of Submission Technology,  which has been involved in cashback for five years and recently bought the cashback.co.uk domain for a “substantial” sum.

We ask Neil how cashback sites could improve their offering to consumers and merchants (including the challenge of tracking), and how marketers could get more out of them.

Roberto Hortal Munoz is the head of e-Business at insurance company MORE TH>N , as well as being a very well received speaker at our recent Future of Digital Marketing event.

Here, we ask him about his use of comparison sites amid growing concerns in the sector over their value to brands.

We also dig into the challenge of sales attribution across different channels and the company's various efforts around online communities.

I was having a look around cashback site GreasyPalm this morning and it seems that the fast-growing affiliate marketing technique is going multichannel.

The site lists five companies that are offering rewards to members that make purchases offline - high street retailers Superdrug, JJB Sports and Halfords; cinema chain Cineworld; plus roadside restaurant outfit Little Chef.

All five are offering 3% cashback on transactions, GreasyPalm says.