Poor tagging is costing companies thousands of pounds a month from wasted web analytics, duplicate affiliate commissions and marketing that isn't tracked properly. 

So we’ve posed a few questions to Neil Durrant of Submission Technology,  which has been involved in cashback for five years and recently bought the cashback.co.uk domain for a “substantial” sum.

We ask Neil how cashback sites could improve their offering to consumers and merchants (including the challenge of tracking), and how marketers could get more out of them.

Here, we ask him about his use of comparison sites amid growing concerns in the sector over their value to brands.

We also dig into the challenge of sales attribution across different channels and the company's various efforts around online communities.

The site lists five companies that are offering rewards to members that make purchases offline - high street retailers Superdrug, JJB Sports and Halfords; cinema chain Cineworld; plus roadside restaurant outfit Little Chef.

All five are offering 3% cashback on transactions, GreasyPalm says.

Eighty percent of you say bosses need a better understanding of (appreciation for) performance-based web marketing's raw power!  And 90% need better tools to do their job...

Since joining in 2005, he’s been spearheading a campaign to expand its membership and boost loyalty via the web, including the development of online community Bounty.com. The firm now says it has 700,000 members signed up online, and 2.1m+ overall. And last year, it was bought by Canadian company Kaboose to expand its portfolio of parenting websites.

Here, Andrew tells us about his online ambitions, including the impending launch of a new educational video site, the addition of new skills to its in-house digital team and potential expansion abroad.

There's so much focus on answering the question, 'What do affiliates really want and need?' that we've seemingly forgotten the marketers themselves.

I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!

The site is built on Amazon's Elastic Compute Cloud and uses the Amazon S3 hosted storage service. Buyers are directed to the online retail giant via an affiliate link.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

We asked him a few questions about the thorny issue of cannibalisation of sales by affiliate marketing and what retailers can do to solve it.

What are they and how can you create them? Here's how you can start. 

In fact, they're creating supply in many cases. And successful marketers are creating experiences for customers -- not merely selling to them.

Here, we ask new marketing director Phil Gates about how it got on the map...