Google Adwords - Internet Marketing News and Blogs

One benefit of using Firefox is that it has a community of third party developers designing some very useful (and free) add-ons for the browser's users.

We've taken a look at some SEO-related examples....

Should marketers use multiple affiliate networks? If so what are the pros, cons and pitfalls to avoid?

I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!

If your landing pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.

This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.

Identifying relevant key phrases for your marketplace is a crucial starting point for your SEO and PPC marketing.

Here's a selection of some of the best free keyword research tools out there...

Hungryhouse, a site that helps users find and order takeaways online, came away from a Dragons' Den appearance last year with the promise of a £100,000 investment.

Unfortunately, the deal didn't work out in the end and co-founders Shane Lake and Tony Charles have since received a £150,000 cash injection from elsewhere. 

We talked to Shane about the Dragons' Den experience and where they see the site heading...

Believe it or not, there once was a time when Google still had to convince large advertisers that online marketing (and more specifically search engine marketing) was a very cost-effective channel to acquire customers.  

Initially Google provided discount to advertising agencies to encourage the adoption of its Adwords platform but in 2006, since this model wasn’t really fair towards other advertisers, Google replaced it with the Best Practice Funding (BPF) Programme.

Google's recent decision to change its AdWords policy in the UK and allow advertisers to bid for trademarked keywords has ruffled more than a few feathers among marketers.

We asked three search agencies to comment on the new rules, and the possible consequences for brands and affiliates.

None seem in a rush to rule out the possibility that firms may launch legal action against Big G.

Google is preparing for a backlash from large brands this week as details of its new trademark policy are implemented.

It's that time of the week again and these are the stories that piqued my interest.