Jeff Molander's Blog

A majority of affiliate managers need to feel more recognized, and given more power, by their bosses. 

Eighty percent of you say bosses need a better understanding of (appreciation for) performance-based web marketing's raw power!  And 90% need better tools to do their job...

When was the last time you heard anyone ask what online affiliate MANAGERS (not affiliates) want? 

There's so much focus on answering the question, 'What do affiliates really want and need?' that we've seemingly forgotten the marketers themselves.

Should marketers use multiple affiliate networks? If so what are the pros, cons and pitfalls to avoid?

I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!

What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.

As customers spend less time in all the usual web locales, new marketing practices are needed to capture their attention.

What are they and how can you create them? Here's how you can start. 

Selling on the web is quickly becoming lessabout marketers’ supply meeting up with customers’ demand, and more about customers themselves actively bringing their demand toward supply. 

In fact, they're creating supply in many cases. And successful marketers are creating experiences for customers -- not merely selling to them.