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Online reputation monitoring is a growing market and there are a number of companies offering such solutions.
Yet some are overkill for most businesses and many firms simply can't justify the costs.
For those that want to keep track of what (if anything) others are saying about them online but have a limited budget, here are some tools for brand monitoring on the cheap:
While online reputation monitoring services can be extremely valuable to certain types of businesses, for most businesses, freely-available tools like the ones here can give you the ability to monitor your online reputation easily and with little cost.
Want the latest headlines for your commute? Browse from your mobile: www.econsultancy.mobi
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If you're slightly techy then Yahoo Pipes is worth a tinker with. And blogpulse has a handy compare and contrast section too.
But with all of these services (and, indeed all the paid ones too), as well as the algorithm-based analysis, nothing beats someone who knows the business, the sector, and the blogosphere sitting down and spending time analysing the results to sift out what really is important, and what isn't.