1. Duncan Balmbra Silver

    Internet Consultant at Independant Consultant

    25 August 2008 12:08pm

    avatar

    Hi,

    has anyone done an analysis of how much it costs to maintain a corporate/ promotional blogg. We are wanting to seed our target community with infomation about our developments.

    The resource level is also important as well as any costs involved.

    Many thanks,

     

    Duncan.

  2. dj barker Bronze

    Online Marketer at Large

    26 August 2008 10:43am

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    hi, Duncan, how are you?

    It depends totally on your how you implement it. You could spend an hour a week or 8 hours a day. You could even outsource the entire thing.

    Chris Garrett is the man to speak to about your options: chris@chrisg.com

     

    daniel

  3. Ed Stivala Bronze

    Director at N3W Media

    27 August 2008 08:07am

    avatar

    Absolutely agree with Daniel's comment.

    Increasingly, we are seeing medium sized organizations simply outsourcing their blog as part of their monthly PR activities.

    Seems to work very well, creates a predictable cost and ensures that activity occurs.

    Kind Regards

    Ed

    http://www.n3wmedia.com

  4. Biswaroop Todi Bronze

    Global Associate

    05 September 2008 13:46pm

    avatar


     

    On 12:08:06 25 August 2008 DuncanB wrote:

     

    Hi,

    has anyone done an analysis of how much it costs to maintain a corporate/ promotional blogg. We are wanting to seed our target community with infomation about our developments.

    The resource level is also important as well as any costs involved.

    Many thanks,

     Hello DuncanB

    Promotional products are not limited to a single objective. There’s a lot more to promotional products than promotion itself. Here are many reasons why your promotional budget will pay off: a) Promotional products enhance the image of the company. These items build customer goodwill.

    Visit: http://www.manuallysubmit.com

     

  5. Katy Howell Silver

    Director at immediate future PR

    05 September 2008 17:35pm

    katy-howell.jpg

    Hi Duncan

    The first thing to understand is that the purpose of a blog is not to seed. Seeding is about shoving information out there. And with 181 million blogs to compete with, your voice will be lost.

     

    The real key to blogging to help support your business objectives is to examine the network of influence that you need to tap into: connecting with the industry/topic influencers. That way you can be part of the community rather than just announcing information at them.

     

    I mention this because beyond the fairly minimal cost of setting up a blog (domain, hosting design and software) the real cost is in the time required to manage an effective blogging campaign. As a rule of thumb you will need to post at least 3 times a week, but you will need to read a network of relevant bloggers every day (or every hour). You will need to respond and comment (using trackbacks) to build up connections (and increase citations) to ensure that your blog is well linked. The investment is quite high if you want it to be successful.  However, the ROI, if done properly can be terrific and will help you develop a strong relationship with your target community.

     

    The cost varies depending on the size of your community/network/topics and themes and so forth – so I can’t really help without more information. Give me a call if you want to chat through.

     

    Kate

    www.immediatefuture.co.uk

    0845 408 2031

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