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What is the best lead time for a B2B webinar, to ensure good attendance?

 

Hi Ricardo,

I would say 6-8 weeks, if you have delegates sign-up to login on the day you don't want it to be scheduled in their calendar so far in advance that they forget all about it and double book.  An email reminder a week before and a quick phone call a couple of days before are useful to make sure you maximise attendance.

amanda@communigator.co.uk

On 15:09:57 11 July 2008 punti wrote:

 

Hello,
I have heard mixed opinions as to the best marketing lead time to promote a webinar.
I would like to know what is the common consensus amongst other fellow B2B Marketing professionals.

Greatly appreciated

Ricardo Molina

 

 
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