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why are arrival rates from online ads so low?

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Subject:  why are arrival rates from online ads so low?
Author:   DaveSmith:   view profile | all posts by this author | add to favourites
Date:   09:09:05 11 July 2008
 
Hi Lazar
   Putting the tag at the bottom of the page is always risky. On one side you want to know how many people clicked and 'landed', and on the other you want to know how many people clicked and really 'arrived'.

I would get your webteams and agencys support and temporarily put a second different landing tag at the top of the page and check out both tags numbers after a week.

If you see that the top tag has significantly higher numbers, you've found your issue and can work with the web team to tackle it. If the two tags are reporting the same numbers, you know it's not page speed and you can take that temporary top page tag out (although your technology company will strongly advise to keep it in to avoid this type of issue). In that case the other points Daniel went into are still good to check out, let me know if that sounds like a good idea.

Dave
 
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  • why are arrival rates from online ads so low?, lazar , 8 Jul 12:38
    Can anyone explain that mystery to me: several of my clients have arrival rates from the online ads we've produced for them in the range of 65-70%. I personally find that shocking: ...
    • why are arrival rates from online ads so low?, danielb, 8 Jul 21:08
      hi, Lazar, how are you? That does seem very low. Here are a few possibilities & things to check: - Page load time may be slow - this will always result in drop-outs, especial ...
      • why are arrival rates from online ads so low?, lazar , 9 Jul 09:10
        Daniel, you're a star! Many thanks mate, this really helped, I know exactly what to beat the media agency (and the client) with now! :) Much appreciated and all the best. ...
    • why are arrival rates from online ads so low?, DaveSmith, 9 Jul 15:06
      Daniel covered some great points, what type of analytics solution are you using, is it tracking url referrer or is it a 1x1 pixel? If it's a pixel, make sure it is as high up the p ...
      • why are arrival rates from online ads so low?, lazar , 9 Jul 16:12
        Many thanks Dave, the URLs are definitely right, but it could be the server speed issue, as the pages seem to be loading too slow (the pages themselves are simple, so thye are u ...
        • why are arrival rates from online ads so low?, DaveSmith, 11 Jul 09:09
          Hi Lazar Putting the tag at the bottom of the page is always risky. On one side you want to know how many people clicked and 'landed', and on the other you want to know how many ...
          • why are arrival rates from online ads so low?, NeilWarren, 11 Jul 10:54
            This is very interesting, particularly since it would appear to be a universal problem. We publish a B2B site carrying lots of banner ads, and are just switching to using an extens ...
          • why are arrival rates from online ads so low?, lazar , 11 Jul 12:57
            Yes, it seems that we have uncovered a very neglected area of evaluating online marketing campaigns! Dave, the two-tag suggestion is great one and certainly something I will rec ...
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