Online polls on ecommerce sites

Hi Usman,

DanielB's response is very relevant - Having a poll post-purchase means you're gaining CUSTOMER feedback, not just browser feedback.

This is an important distinction to make. People are very opinionated, so the views of someone who has actually purchased may be much more valuable than the view of someone who has been on your site, but effectively just 'kicking tyres'.

This is the same as product reviews. There's a huge difference between an actual customer review, and a general user's review of a product or service.

Post purchase survey is one of the best ways to gain insight into your consumers, but again, the survey needs to be non-intrusive, short and relevant.

Avoid generic questions, segment your questions by what you already know about the customer, eg. gender, location, product purchased etc. and keep it short - think about what you really want to know from customers, and what you want to do with the data. Make it actionable.

Good luck with it.

Regards,
Stephen Foxworthy
Digital Director,
www.BPLMarketing.com