Which ESPs cater solutions for small email marketing agencies?

Hi Nick

I'd recommend you download eConsultancy's Email Marketing Platform Buyers' Guide which outlines many of the major companies operating within the UK. 

The report includes details of which clients the main ESPs already work with, the functionality that is available (including tools designed for agencies) and perhaps most importantly what level of support they make available to their clients. 

As someone starting an agency, your ESP choice is probably one of your most important decisions.  Choosing someone who will work closley with you will be important. 

I'd suggest you investigate whether they'll be willing to support you in pitches and what SLAs are in place to allow you to provide high quality service to your clients.  I'd suggest that this is a priority over getting the cheapest deal.

Just a suggestion, and I hope it helps

Paul Crabtree

Adestra- your first choice email marketing partner

www.adestra.co.uk

On 19:21:06 25 June 2008 ntaylor wrote:

 

I'm interested in starting an email marketing agency (full service) for small/medium sized clients with subscriber lists ranging from 20k-50k.  I have a strong background in marketing and strategy. 

I have started to research ESP solutions such as Exact Target, Yesmail, Listrak, etc.  So far I like Exact Target but wanted to get feedback on others I should be looking into.  I'll be starting off with one client and hope to have about 4 or 5 by the end of the year.  Price is an important aspect as I'm starting out small however I still need advanced features such as list segmentation etc.  I'm hoping to find something in the $5,000 to $10,000 range.

Any help is greatly appreciated.

Thanks!
~Nick