Marketing ideas required for chicken and egg situation - we need users...

We've been contacting sports bloggers to try and get the site reviewed... 

However, before we release PR to new wires, we wanted more users using the site to make the site more appealing to the likes of Techcrunch/ Mashable- hense the chicken and egg situation. If PR is the only way I can do that now...

Thanks for the stat idea KSJ

On 12:16:27 1 July 2008 KSJ wrote:

 

Agree, but remember if you are going to send out press releases, don't forget to syndicate your content. Also optimise them for SEO purposes and see if you can get your site reviewed by some good tech sites/bloggers.

If you're going to send out some press releases, why not send out some useful information regarding sports - something you can research cheaply with some sort of simple poll. Research something that could get you some interesting coverage, for example, the number of hours men watch sport each week vs playing any!