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RE: On-site surveys

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Subject:  RE: On-site surveys Ashley Friedlein - Favourite
Author:   Ashley :   view profile | all posts by this author | add to favourites
Date:   09:46:32 23 June 2008
 
Hi Caroline

I'd advise not quite either of your options. Pop-unders can easily get missed (and blocked) and I'm not sure I like the sound of a 'banner eye-blaster'!

I like the way Intuit / Quickbooks do it (see http://quickbooks.intuit.com) both on terms of *what* they ask (short, but the most important questions) and *how* they ask.

They have a top left drop-down / Javascript layer that first asks whether you're an existing customer or not and why you've come to the site. They then ask *permission* to survey you at the end of your visit. This courtesy makes you more likely to say yes and MUCH more likely to fill in the survey at the end of the visit, so it helps their completion rates as well putting the cusotmer completely in control.

Regards

Ashley Friedlein
CEO
E-consultancy.com

 

 
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  • On-site surveys, CWhyatt, 23 Jun 07:55
    We are looking at running an on-site survey to gather information from our users - usual sort of thing. However there is a big debate internally about where and how the survey shou ...
    • RE: On-site surveys, Ashley , 23 Jun 09:46
      Hi Caroline I'd advise not quite either of your options. Pop-unders can easily get missed (and blocked) and I'm not sure I like the sound of a 'banner eye-blaster'! I like th ...
    • On-site surveys, DenisK, 23 Jun 11:56
      I think Ashley's idea is not bad.  An alternative option could be a link (either text or graphics) which would then either open a new page or a hidden area (div) within the same pa ...
      • On-site surveys, CWhyatt, 24 Jun 06:14
        Does anyone have any stats or research on why it is a really bad idea to take users off to a survey, part way through a visit - to an external survey tool. I know the reasons why, ...
    • On-site surveys, SharonHinton, 24 Jun 13:58
      How about this. (http://4q.iperceptions.com/) http://4q.iperceptions.com/ 4Q employs a two-stage invitation process. When visitors arrive at your site, they will be presente ...
      • On-site surveys, Ashley , 24 Jun 14:10
        Yes, I think the 4Q approach is great. Ashley ...
    • On-site surveys, DaveJackson, 25 Jun 09:54
      Caroline, Permission based is always best -i e ask them if they are willing to participate and then present the survey if they agree.  You don't say if the users are registered, ...
    • On-site surveys, ChrisHandford2, 30 Jun 10:19
      Hi Caroline, I agree with the general consensus that invite on entry and survey after the end of the visit is the best approach. This will ensure that the visitor can continue w ...
      • On-site surveys, CWhyatt, 30 Jun 14:29
        Thanks Chris, that sounds interesting, what is your website URL? On 10:19:23 30 June 2008 ChrisHandford2 wrote: Hi Caroline, I agree with the general consensus that invit ...
        • On-site surveys, ChrisHandford2, 14 Jul 16:30
          Hi Caroline, Unfortunately this is not on our own site but something we implement for our clients and we're not able to mention clients without approval. I head web research at ...
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