[ Sponsored Links ]

Advertise here »

Average b2b open rates / CTR on e-comms

reply to message » post a new message » e-mail to a friend »
Subject:  Average b2b open rates / CTR on e-comms
Author:   RajaRamachandran:   view profile | all posts by this author | add to favourites
Date:   17:41:23 19 June 2008
 
hi karenspearing,

For newsletter, 10 ~35% open rate is average, 35 ~ 50% is good, and >50% is outstanding.

Note: Open rates are calculated by placing a 1x1 pixel image with the newsletter, and as these days are going for a toss, as new email applications/readers by default block images.So Open rates cannot be the actual times newsletter was opened.Also emails read on blackberrys doesn't load image either.

Cheers :-)
Raja Ramachandran
http://interactiveadops.com


On 17:36:44 18 June 2008 karenspearing wrote:

 

Could anyone give me guide % for B2B newsletter / email open rates and CTR. I realise there are many metrics to take into account but this is our first campaign and i cannot find any up to date figures to compare our results too. I

 

 
« Back to Internet Marketing Forum
  • Average b2b open rates / CTR on e-comms, karenspearing, 18 Jun 17:36
    Could anyone give me guide % for B2B newsletter / email open rates and CTR. I realise there are many metrics to take into account but this is our first campaign and i cannot find a ...
    • Average b2b open rates / CTR on e-comms, Stevemillers, 19 Jun 13:04
      Hi Karen, B2B open rate depend up on two things 1.Spam rating and how big newsletter is 2. list type Opt-in or Opt-out. you can expect higher open rate percentage of o ...
    • Average b2b open rates / CTR on e-comms, RajaRamachandran, 19 Jun 17:41
      hi karenspearing, For newsletter, 10 ~35% open rate is average, 35 ~ 50% is good, and >50% is outstanding. Note: Open rates are calculated by placing a 1x1 pixel image with t ...
« Back to Internet Marketing Forum Post a new message »
Subscribe for only €299