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Average b2b open rates / CTR on e-comms

 

Hi Karen,

B2B open rate depend up on two things

1.Spam rating and how big newsletter is

2. list type Opt-in or Opt-out.

you can expect higher open rate percentage of optin lists with minimum graphics

say as per the industry standards 25%-35%+

and less than 20% on opt-out lists with lot of graphics as most of then fail to get pass Spam blocks.

Regards,

Steve Miller

Business development co-ordinator.

Optinlists

281-657-6727

 
  • Average b2b open rates / CTR on e-comms, karenspearing, 18 Jun 17:36
    Could anyone give me guide % for B2B newsletter / email open rates and CTR. I realise there are many metrics to take into account but this is our first campaign and i cannot find a ...
    • Average b2b open rates / CTR on e-comms, Stevemillers, 19 Jun 13:04
      Hi Karen, B2B open rate depend up on two things 1.Spam rating and how big newsletter is 2. list type Opt-in or Opt-out. you can expect higher open rate percentage of o ...
    • Average b2b open rates / CTR on e-comms, RajaRamachandran, 19 Jun 17:41
      hi karenspearing, For newsletter, 10 ~35% open rate is average, 35 ~ 50% is good, and >50% is outstanding. Note: Open rates are calculated by placing a 1x1 pixel image with t ...
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