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Subject:  Keep 'em shopping
Author:   StevePratley:   view profile | all posts by this author | add to favourites
Date:   09:48:17 19 June 2008
 
We're having a look at the basket / checkout process on a site at the moment and wondered if anyone has already tested the following:

The aim is to keep people shopping on the site after adding the first product to basket., show recommended associated products etc etc, but we also don't want to confuse people who are just after a single product.

The options are:
1) Shopper remains in the product page after hitting 'add to basket' and a mini basket is amended in the header. Various alerts, changes to the button etc etc are being looked at so the individual knows this has happened.

2)Shopper goes to the basket page after 'add to basket is clicked. Recommended cross sells and other recently viewed products are shown under the basket contents.

The site is a single-brand women's fashion site with a typical 50+ upper income customer.

Any experiences or other options to explore would be appreciated. Trawling a large number of successful sites in the sector hasn't exposed a common practice one way or the other.
 
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  • Keep 'em shopping, StevePratley, 19 Jun 09:48
    We're having a look at the basket / checkout process on a site at the moment and wondered if anyone has already tested the following: The aim is to keep people shopping on the s ...
    • Keep 'em shopping, stephfox, 26 Jun 16:10
      Hi Steve, This sort of basket process requires substantial testing and creative development... But can deliver amazing results. There are a number of tools which can help you ...
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