1. Anonymous Bronze

    FTV Co-ordinator at EMIMP

    18 June 2008 17:36pm

    Avatar-blank-50x50

    Could anyone give me guide % for B2B newsletter / email open rates and CTR. I realise there are many metrics to take into account but this is our first campaign and i cannot find any up to date figures to compare our results too. I

  2. steve miller Bronze

    Business development coordinator at optinbuilders

    19 June 2008 13:04pm

    avatar

    Hi Karen,

    B2B open rate depend up on two things

    1.Spam rating and how big newsletter is

    2. list type Opt-in or Opt-out.

    you can expect higher open rate percentage of optin lists with minimum graphics

    say as per the industry standards 25%-35%+

    and less than 20% on opt-out lists with lot of graphics as most of then fail to get pass Spam blocks.

    Regards,

    Steve Miller

    Business development co-ordinator.

    Optinlists

    281-657-6727

  3. Raja Ramachandran Bronze

    Asst Manager-Traffic and Ops at Natural Search

    19 June 2008 17:41pm

    avatar hi karenspearing,

    For newsletter, 10 ~35% open rate is average, 35 ~ 50% is good, and >50% is outstanding.

    Note: Open rates are calculated by placing a 1x1 pixel image with the newsletter, and as these days are going for a toss, as new email applications/readers by default block images.So Open rates cannot be the actual times newsletter was opened.Also emails read on blackberrys doesn't load image either.

    Cheers :-)
    Raja Ramachandran
    http://interactiveadops.com


    On 17:36:44 18 June 2008 karenspearing wrote:

     

    Could anyone give me guide % for B2B newsletter / email open rates and CTR. I realise there are many metrics to take into account but this is our first campaign and i cannot find any up to date figures to compare our results too. I

     

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