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social media converts higher than search

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Subject:  social media converts higher than search
Author:   e-gain:   view profile | all posts by this author | add to favourites
Date:   20:51:40 19 May 2008
 
I guess it depends on how relevant the target phrases. From your initial post you mentioned a travel social media network, which you are comparing to a Paid Search campaign, much of which i would suggest is highly generic.

Personally without knowing the full extent of your study, it sounds a bit like you could be comparing apples with pears
 
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  • social media converts higher than search, joeldavis, 12 May 14:38
    We have just completed another round of analysis for another of our travel clients and found the conversion from a link on a travel forum converts 3 times higher than a visitor fro ...
    • social media converts higher than search, DenisK, 12 May 15:21
      Interesting finding but I'd think that this was to be expected to be honest.  I think it's normal for any more-human approach to have a better result compared to a more human-l ...
      • social media converts higher than search, joeldavis, 12 May 15:35
        I have to say before we started bringing in the data, my hunch was that conversions from organic and social media posts would be closer. joel agency:2  The Social Media Agenc ...
        • social media converts higher than search, e-gain, 19 May 20:51
          I guess it depends on how relevant the target phrases. From your initial post you mentioned a travel social media network, which you are comparing to a Paid Search campaign, much o ...
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