1. Chris Lake Diamond

    Editor in Chief at Econsultancy

    14 July 2005 13:25pm

    chrislake.jpg

    Hi all,

    We're thinking about compiling a report focusing on the importance of retention. 

    Too often we hear that improving conversion rates is the biggest issue, when really businesses need to take a closer look at who's leaving through the back door.

    At this stage I'm inviting E-consultancy users to help shape the report, so feel free to leave comments or send mail to chris@e-consultancy.com.

    What does the report need to cover? 

    What tools and techniques should you use and when should you start using them? 

    How can a retention strategy underpin new acquisitions? 

    What can you add to this report?     (eg thought-leadership / tips and tricks / case studies / benchmarking data / financial models etc)

    Does anybody have data on customer churn by sector?

    Feeback appreciated - thanks in advance.

    c.

    Chris Lake
    Editor, E-consultancy
    chris@e-consultancy.com

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