| Date | March 4, 2009 (9:00am – 5:00pm) |
|---|---|
| Venue | New Connaught Rooms, London, United Kingdom |
| Duration | 1 day |
| Cost | Free to Members and those who register to attend |
About the event
Overview
Topics we'll be discussing in the moderated roundtables include:
- Make the best business case to get (increased) investment in digital marketing
- Create an excellent Request for Proposal (RFP) to ensure you select the right suppliers
- Make the procurement and tendering process smoother and faster
- Choose the best technologies and services to improve your online marketing
- Maximise the value of ongoing relationships with service providers
You should attend if you would like the UK's top end users, analysts, and service providers to help you:
- Secure (bigger) budgets from your board/shareholders
- Create quality business cases and requests for proposals (RFPs)
- Make the procurement and tendering process smoother and faster
- Choose the best technologies and services to improve your online marketing initiatives
- Maximise the value of ongoing relationships with service providers
- Have moderated 'birds of a feather' roundtables with your peer group to share issues and solutions
Plus, you'll receive free guides and template files created by Econsultancy for this event:
-
"Building the Business Case" guide for each and any of the following disciplines:
- Email Marketing
- Paid Search Marketing (PPC)
- User Experience (inc. usability and accessibility)
- Natural Search (SEO)
- Web Analytics
- Affiliate Marketing
- E-commerce
- The "Buyer's Guide" for any of the above applications explaining the supplier marketplace and profiling leading suppliers — making short-listing a lot easier and quicker
- A best practice template Request for Proposal (RFP) — also known as Request for Information (RFI) or Invitation to Tender (ITT) — improving the quality and speed of your RFPs
Who should attend?
Digital Cream is free to attend for senior digital marketers and buyers — particularly those working for FTSE 350 companies, leading pureplays and the public sector.
Delegates will have responsibility for managing or buying services for their digital marketing campaigns as well want to discuss their issues, challenges and pain points with colleagues.
Who came last time?
- Online Partnerships Manager, Hertz
- Publisher, IPC Media
- Business Analyst, British Airways Holidays
- Business Sector Marketing Manager, Virgin Mobile
- Commercial Director, GuardianNewsandMedia
- Commercial Partnerships Manager, Propertyfinder.com
- Communications Manager, Castrol Oil
- Country Manager UK and Ireland, HotelClub
- CRM Manager, Top Shop
- Customer Experience Manager, Royal Mail Group
- Design Manager, Camelot Interactive
- Digital Communications Manager, Signet PLC
- Digital Marketing Manager, Thomas Cook
- Digital Media Manager, National Express
- Director of Site content and innovation, American Express
- E Commerce Manager, Royal Mail
- e-Business Manager, Simplyhealth
- eBusiness Senior Service Manager, Royal Mail
- Ecommerce Development Manager, npower
- eCommerce Development Manager, RS Components
- E-Commerce Development Manager, Bourne Leisure
- Ecommerce Manager, Peacocks
- E-Commerce Manager, Boden
- e-Commerce Manager, esure Financial Services
- E-commerce Manager, Top Shop
- E-commerce Marketing Executive, Littlewoods Shop Direct Group
- eCommerce Marketing Manager, House of Fraser
- E-Commerce Marketing Manager, Hutchison 3G UK Ltd
- E-Commerce Production Manager, Oxfam
- E-Commerce Project Manager, Pentlands Brands Plc
- ECommerce System Development Mgr, Post Office Ltd
- E-Commerce Technical Project Manager, Pentland
- E-comms and website manager, ActionAid
- Editor, BP.com, BP
- eMarketing & Customer Communications Manager, Schneider Electric
- eMarketing Manager, Search, Alliance & Leicester
- EMEA Affiliates Manager, Dell
- Enterprise Marketing Manager, Schneider Electric
- General Manager, Beautique
- Global E-business Director, Reed Exhibitions
- Global E-Business Manager-Marketing, Mars Drinks
- Global Head of Online, Folio Society
- Global Head of Web & e-marketing, Investec
- Global Webmaster, STA Travel
- Group Subscriptions Manager, The National Magazine Company
- Head of Aviva eChannels, Norwich Union (Corporate)
- Head of e.Business, AXA PPP healthcare
- Head of eCommerce, Lipsy Ltd
- Head of E-commerce, dorothy perkins
- Head of E-commerce, Liverpool Victoria
- Head of E-commerce, National Express
- Head of E-commerce, Ted Baker
- Head of E-commerce, The Cotswold Company
- head of e-commerce marketing, Alliance & Leicester
- Head of EDE Experience, Premier Farnell plc
- Head of EService Development, O2 (UK) Ltd
- Head of IT, Net-a-porter.com
- Head of New Media, Breast Cancer Care
- Head of Online, Eon
- Head of Online Acquisition/Retention, Otto UK
- Head of Online Marketing, Cancer Research UK
- Head of Online Marketing, Carphone Warehouse
- Head of Online Marketing, dabs.com
- Head of Retirement Planning Marketing, Prudential
- Head of Sales Campaign Management, T-Mobile UK
- Head of Web & eDevelopment, Oxford University Press
- Head of Web Analytics, Strategy & SEO, Rightmove.co.uk
- Head of Web Sales & Development, Charles Tyrwhitt
- Insight & Proposition Development Manager, Fidelity International
- Interactive Campaigning Manager, Oxfam
- Interactive Marketing Manager, American Express
- Internet Manager, Citibank
- Internet Manager, Clinique
- Internet Manager, Estee Lauder
- Internet Manager, HSA (simplyhealth)
- Jobseeker Database Marketing Manager, TotaljobsGroup Ltd
- Lead Information Architect, BUPA
- Managing Director, GAAPweb
- Marketing, Propertyfinder.com
- Marketing Director, dabs.com
- Marketing Director, Glasses Direct
- Marketing Director, Photobox
- Marketing Director, Third Aspect Ltd
- Marketing Director, Travelsphere Ltd
- Marketing Director UK, HRS
- Marketing Executive, American Express
- Marketing Executive, Taylor Woodrow
- Marketing Manager, Dell
- Marketing Manager, Displaysense
- Marketing Manager, LexisNexis
- Marketing Manager, Microsoft MSN Shopping
- Marketing Manager, UKOnline
- MD, SerenataFlowers.com
- Multi Channel Development Manager, B&Q
- Online Affiliate & Partner Manager, Royal Mail
- Online Campaign Manager, TUI — Thomson (corp)
- Online Development Producer, Penguin Group UK
- Online Manager, HSA
- Online Marketing Communications Manager, Royal Mail
- Online Marketing Manager, Carphone Warehouse
- Online Marketing Manager, dorothy perkins
- Online Marketing Manager, HRS
- Online Marketing Manager, P&O Ferries
- Online Marketing Manager, Royal Mail
- Online Marketing Manager, Trinity Mirror
- Online Merchandising Director, Figleaves.com
- Online Policy & Standards Manager, Shell International
- Online Product Director, Affinion International
- Online Search Manager, Royal Mail
- Online Strategy, BT Global Services
- Planning & Optimisation Manager, O2 plc
- PPC Manager, John Lewis
- Publisher, IPC Media
- Sales & Marketing Director, Folio Society
- SEM Manager, Carphone Warehouse
- Senior Digital Manager, Investec
- Senior Digital Marketing Manager, Norwich Union (Aviva, RAC)
- Senior Digital Marketing Manager, Prudential
- Senior Ecommerce Manager, BGL Group
- Senior Group Web Manager, Legal & General
- Senior Internet Channel Manager, Lloyds TSB
- Senior Manager BT.com, BT
- Senior Manager Customer Experience, Lloyds TSB
- Senior Marketing Manager, Alliance & Leicester
- Senior Marketing Manager, The Barbican
- Senior Online Manager, Dell
- SEO Manager, IPC Media
- SEO Strategist, Holiday-rentals.com Ltd
- Team Head Digital Media, COI Communications
- Usability Analyst, British Airways Holidays
- Web Analyst, Charles Tyrwhitt
- Web Development Manager, Holiday Extras
- Web Development Manager, National Express
- Web Manager, Lloyd's
- Web Manager, P&O Ferries
- Web Operations, Moneyfacts Group
Programme
| 09:00 – 09:30 | Registration and coffee |
| 09:30 – 11:00 | Moderated Roundtables |
| 11:00 – 11:30 | Morning coffee |
| 11:30 – 13:00 | Moderated Roundtables |
| 13:00 – 14:30 | Lunch |
| 14:30 – 16:00 | Moderated Roundtables |
| 16:00 til Close | Tea and close for more informal meetings |
Venue
New Connaught Rooms
61-65 Great Queen Street
London
WC2B 5DA
United Kingdom
Enquiries
Contact Charlie Salter charlie.salter@econsultancy.com or 0207 6814077 for details.
For sponsorship enquiries, please contact Mark Thompson at mark.thompson@econsultancy.com or 0207 6814095
