| Date | 1:00am October 2, 2008 – 12:00am November 7, 2008 |
|---|---|
| Venue | TBC |
| Duration | 37 days |
| Cost | $255.00 ex VAT |
About the event
Overview
This year Econsultancy launched the industry's only dedicated Innovation Awards — designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing. We assembled a global judging panel of experts, with the shortlist announced on 17th November and the winners announced 2nd December 2008.
We were looking for services, products or activities that demonstrated genuine innovation. What do we mean by innovation? "Innovation — an approach, idea, practice or technology which holds out the promise of being a smarter, better way of doing things. Not just new for the sake of being new, but a fresh take on solving a particular challenge or improving on the norm." Ashley Friedlein, Econsultancy CEO and Co-founder.
There were 14 categories as follows:
- Innovation in Affiliate Marketing
- Innovation in Email Marketing
- Innovation in Online Advertising
- Innovation in Multichannel Marketing
- Innovation in User Experience
- Innovation in Social Media and Communities
- Innovation in SEO/Natural Search
- Innovation in Paid Search/PPC
- Innovation in Web Analytics and Optimization
- Innovation in Online Conversion
- Innovation in Online Retention
- Innovation in Online Acquisition
- Innovation in Digital Marketing and Team Management
- Most Innovative Person in Digital Marketing
Who should attend?
There is no physical event for the Innovation Awards. They are global and online. We encourage anyone to enter.
The Innovation Awards attracted a judging panel known for their innovation including brands such as Google, Orange, Apple, innocent drinks, Dyson and the BBC, and offer high credibility in the industry and beyond.
In addition, winners:
- Receive coverage in the highly-regarded Econsultancy blog
- Become part of the Econsultancy focus on innovation and leadership with year-round presence on the Econsultancy website and future editions of our Innovation Reports (used by the digital and VC industries alike)
- Obtain exposure in news releases distributed to our editorial community of journalists, bloggers and industry influencers
- Gain exposure in the winning announcement email that will be sent to all of Econsultancy's 80,000+ members globally
- Be granted use of a 2008 Econsultancy Innovation Award Winners logo for use in marketing and PR activities going forward
Who is coming?
Congratulations to the following who were shortlisted for Econsultancy's Innovation Awards 2008.
Innovation in Affiliate Marketing
- TradeDoubler
- sunshine.co.uk
- AMWSO Co Ltd
- Essence
- Digital Window
Innovation in Email Marketing
- MailPerformance UK
- Red Eye International/Haven
- Database Group
- Thomas Cook
- Argos
Innovation in Online Advertising
- ad pepper media
- Tailgate Technologies
- VideoEgg
- This Is Open
- Collective
Innovation in Multichannel Marketing
- Virgin Books
- Manning Gottlieb
- lastminute.com
Innovation in User Experience
- Bunnyfoot
- mydeco.com
- Legal & General
- Skyscanner
- AKQA
- Endeca/Kiddicare
Innovation in Social Media & Communities
- Alliance and Leicester
- Essence
- Head London
- Cornerstone Publishing, Random House Group
- Photobox.co.uk
Innovation in SEO & Natural Search
- Quirk eMarketing
- Linkdex.com
- Guava
Innovation in Paid Search & PPC
- Greenlight
- Search Laboratory
- Unique Digital
- Summit Media
Innovation in Web Analytics and Optimization
- TagMan/Positive Feedback
- Alenty
- Nedstat
- iPerceptions
- Magus
Innovation in Online Conversion
- Essence/Carphone Warehouse
- Imano
- Thomas Cook
Innovation in Online Retention
- Coastdigital
- Sensorpro
Innovation in Online Acquisition
- GAME Stores Group
- Five by Five
- Synthetix
- Online Media Group
- Thomas Cook
Innovation in Innovation in Digital Marketing and Team Management
- Jellyfish Online Marketing
- Tamar